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Impact of Employer Branding on Job Satisfaction: with Special Reference to Insurance Company

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dc.contributor.author Mendis, M.V.S.
dc.contributor.author Wanigasekera, W.M.S.K.
dc.date.accessioned 2017-03-08T05:40:33Z
dc.date.available 2017-03-08T05:40:33Z
dc.date.issued 2013
dc.identifier.citation Mendis, M.V.S. & Wanigasekera, W.M.S.K., (2013). Impact of Employer Branding on Job Satisfaction: with Special Reference to Insurance Company. Kelaniya Journal of Human Resource Management. 8(2), pp.134–148. en_US
dc.identifier.uri http://doi.org/10.4038/kjhrm.v8i2.6
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/16693
dc.description.abstract Employer branding is relatively a new terminology for many companies in Sri Lanka, but it is becoming more important to today’s businesses. The prime focus of this study was to investigate the relationship between employer branding and executive level employees’ job satisfaction in AIA Insurance Lanka PLC. Seventy executive level employees were systematically sampled for the study. Employer branding is measured by using three dimensions such as economic value, development value and social value. Data were gathered through standardized questionnaire method and for the purpose of hypothesis testing, correlation and simple regression analysis were used by the researchers. Data were analyzed through Statistical Package for Social Sciences 20.0 version software to find out the relationship between variables. The results of the study suggest that there is significant positive relationship between employer branding and executive level employees’ job satisfaction in AIA Insurance Lanka PLC. It was therefore suggested that organization must be a great place to work in order to enable employees to feel satisfied and remain in the organization. en_US
dc.language.iso en en_US
dc.publisher Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka en_US
dc.subject Employer branding en_US
dc.subject Job satisfaction en_US
dc.subject Executive level employees en_US
dc.title Impact of Employer Branding on Job Satisfaction: with Special Reference to Insurance Company en_US
dc.type Article en_US


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