Browsing ARS - 2007 by Author "Wanninayake, W.M.C.B."

Now showing items 1-4 of 4

Consumer Evaluation of Brand Extension -with Special Case Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri Lanka

Wanninayake, W.M.C.B.; Dissanayake, D.M.R. (University of Kelaniya, 2007)

Today most of the organizations in FMCG sector have interest on fallowing the brand extension strategy to increase the sales of product lines the FMCG sector in Sri Lanka, both local and multinational FMCG sector companies ...
Evaluation of Herbal Brand Values: An Empirical Study

Wanninayake, W.M.C.B.; Gunawardana, H.M.R.S.S. (University of Kelaniya, 2007)

Branding is considered as a process that involves changing external or internal boundaries of any product and it plays immense role in marketing. With that over the past few years, herbal brands and natural brands in ...
An Evaluation of Potential Market Segment for Green Investments (An Empirical Study)

Wanninayake, W.M.C.B.; Herath, H.M.R.P. (University of Kelaniya, 2007)

The societal marketing concept stress out that an organization should deliver the desired satisfaction of the customer in a way that preserves or enhances the consumers' and the society's well-being. Investment in green ...
The Impact of Packaging on Customer Buying Decisions: with Special Reference to the Fast Moving Consumer Goods (FMCG) Sector in Sri Lanka

Mendis, A.; Wanninayake, W.M.C.B. (University of Kelaniya, 2007)

Packaging is one of the most important factors in the face of purchasing made at the point of sale, where it becomes an essential part of the selling process. The package standing out on the shelf affects the consumer's ...

Browsing ARS - 2007 by Author "Wanninayake, W.M.C.B."

Browsing ARS - 2007 by Author "Wanninayake, W.M.C.B."

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