Abstract:
The concept of social entrepreneurship has been differently identified by
diverse researchers leading to contradicting definitions. Therefore, claiming
social entrepreneurship is still questionable in literature. As an answer to this
contradicting findings and ideas of social entrepreneurship in literature, the
current case study focused in explaining the social entrepreneurial
characteristics and the behavior in cosmetology industry since very little
attention has been given to cosmetology firms when recognizing social
entrepreneurial ventures. There, the case study highlights the social
entrepreneurial features are exist in cosmetology firms and addresses local
efforts by targeting problems that have a local expression with a global
relevance. Moreover, the case study elaborates how the firm tackle unmet
socio-economic needs with an innovative way.
