Abstract:
Hindi is the official language of India which is spoken by about 350 million people in Indian
society. Hindi and English have had a reciprocal relationship ever since India become
colonized. Since colonialism, Hindi started to mix with English and become famous as
‘Hinglish’ in Indian society. The ‘British-Raj’ is considered to be the first Hinglish word which
was used during the colonial period, and now Hinglish is commonly practiced in Indian
commercial advertisements. Hinglish is considered as the most appropriate language in the
marketing and advertising fields in India. It is clear that Hinglish is gaining a wide success not
only in the field of advertisements but also in media, entertainment and politics etc. This paper
examines the impact of using Hinglish in TV commercials on Standard Hindi Indian society.
Indian commercial advertisements have been utilized as primary sources and magazine and
journal articles have been used as secondary resources. This paper argues that Hinglish has
acquired a mass demand in Indian commercials and now it is hard to eliminate this trend which
has deeply affected India’s day-to-day communication. This paper also emphasizes that the
wide use of Hinglish in commercial advertisements have become a huge challenge to Standard
Hindi in Indian society.
