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Browsing ICBI 2016 by Subject "Customer Loyalty"

Browsing ICBI 2016 by Subject "Customer Loyalty"

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  • Impact of Brand Image on Customer Loyalty in Sri Lankan Hotel Industry 
    Jayasinghe, I.S.; Wijethunga, W.M.H.U. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Brand Image (BI) is an important factor influencing the customer loyalty (CL). Thus, companies try to attract more customers by creating a positive BI in consumer minds. It is evidenced that researches conducted to study ...
  • Impact of Customer Relationship Perceptions on Customer Loyalty in Supermarkets in Sri Lanka 
    Piumali, W.M.H.; Wijethunga, W.M.H.U. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Building and maintaining strong relationships with their customers has become a basic requirement for companies today. Therefore, firms aim to build close relationships with customers to enhance Customer Relationship ...

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