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The Role of Social Commerce on Consumer Decisions: A Theoretical Foundation

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dc.contributor.author Hettiarachchi, H.A.H.
dc.contributor.author Wickramasinghe, C.N.
dc.contributor.author Ranathunga, S.
dc.date.accessioned 2017-07-11T09:58:33Z
dc.date.available 2017-07-11T09:58:33Z
dc.date.issued 2017
dc.identifier.citation Hettiarachchi, H.A.H., Wickramasinghe, C.N. and Ranathunga, S. 2017. The Role of Social Commerce on Consumer Decisions: A Theoretical Foundation. Journal of Business and Technology, Department of Commerce and Financial Management, University of Kelaniya, 01(02): 120-139. en_US
dc.identifier.issn 2550-2530
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/148
dc.description.abstract The advent of social commerce phenomenon has largely started gaining attention in consumer behavior literature. Apparently, social commerce has shifted more power from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. Thus, understanding consumer behavior in the context of social commerce adoption has become inevitable for business organizations that aim at elevating their bottom-line, competitiveness and ensuring sustainability. Moreover, social ties facilitated in social commerce enable trust as the most promising benefit while alleviating the perceived risk, which was the major striking concerns with online commerce over the years. Though examining the influence of social commerce on consumer behavior and decision making is started getting scholarly attention recently, adequate explanatory model laid on the relevant theoretical foundation in this regard is still fragmented. Consequently, researchers constructed this theoretical foundation with the intention of enriching extant literature and to lay a formal groundwork for investigating this phenomenon. Hence, this paper aimed to comprehend: the nature of online social networks, emerging social commerce phenomenon, the role of social support in social commerce and influence of social commerce on consumer decisions respectively. en_US
dc.language.iso en en_US
dc.publisher Department of Commerce and Financial Management, University of Kelaniya en_US
dc.subject Consumer Decision Making en_US
dc.subject Online Social Networks en_US
dc.subject Social Commerce en_US
dc.subject Social Support en_US
dc.title The Role of Social Commerce on Consumer Decisions: A Theoretical Foundation en_US
dc.type Article en_US


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