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Browsing Volume 01 - No 02 by Author "Ranathunga, S."

Browsing Volume 01 - No 02 by Author "Ranathunga, S."

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  • Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S. (Department of Commerce and Financial Management, University of Kelaniya, 2017)
    The advent of social commerce phenomenon has largely started gaining attention in consumer behavior literature. Apparently, social commerce has shifted more power from the seller to the buyer and predominately fueled to ...

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