Digital Repository

Browsing Volume 01 - No 02 by Title

Browsing Volume 01 - No 02 by Title

Sort by: Order: Results:

  • Personal and Situational Factors on Consumer Financing Decisions, a Conceptual Model 
    Lasantha, S.A.R.; Pathirawasam, C. (Department of Commerce and Financial Management, University of Kelaniya, 2017)
    Expected Utility Theory advocates that individuals make rational decisions. However it is not rare to see consumers deviate from rationality when making consumer credit decisions. Despite the financial literacy, individuals ...
  • The Role of Social Commerce on Consumer Decisions: A Theoretical Foundation 
    Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S. (Department of Commerce and Financial Management, University of Kelaniya, 2017)
    The advent of social commerce phenomenon has largely started gaining attention in consumer behavior literature. Apparently, social commerce has shifted more power from the seller to the buyer and predominately fueled to ...

Search Digital Repository


Browse

My Account