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Showing 10 out of a total of 37 results for community: Commerce and Management.
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Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
International Business Information Management Association
,
2011
)
Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
Faculty of Economics and Administration. Czech Republic
,
2012
)
The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri Lanka
Pushpakumara, J.
;
Wanninayake, W.M.C.B.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
The impact of visual merchandizing on consumer store choice decisions in Sri Lankan Supermarkets
Wanninayake, W.M.C.B.
;
Randiwela, P.
(
2007
)
The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri Lanka
Mutugala, J.
;
Wanninayake, W.M.C.B.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
Exploring the Impact of CRM Strategies on Customer Loyalty: With Special Reference to State-owned Commercial Banks in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
(
2012
)
The Attitudes of Customers towards Green Investments
Wanninayake, W.M.C.B.
;
Herath, H.M.R.P.
(
2009
)
The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka
Randeni, R.K.S.P.
;
Wanninayake, W.M.C.B.
(
2011
)
Investigate the influence of In-Store atmosphere on Customer Patronage Intention towards Supermarkets in Western Province.
Fernando, D.V.M.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Impact of Brand Equity on Purchase Intention: With Special Reference to Male Skincare Market in Sri Lanka.
Damayanthi, W.A.I.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
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Author
Wanninayake, W.M.C.B. (37)
Chovancova, M. (5)
Dissanayake, D.M.R. (4)
Herath, H.M.R.P. (2)
Dabare, P.U.I. (1)
Damayanthi, W.A.I. (1)
Ekanayake, I. (1)
Fernando, D.V.M. (1)
Hansamali, Teshala (1)
Jayasinghe, D.T. (1)
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Subject
Brand Loyalty (3)
Purchase Intention (3)
Advertising Appeals (2)
Brand loyalty (2)
Brand personality (2)
Emotional Appeals (2)
: eWOM, Fast Food Restaurants, Purchase Intention, Social Media (1)
Advertising (1)
Aftersales Service Quality (1)
Beer Industry (1)
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Date Issued
2020 - 2021 (7)
2010 - 2019 (23)
2006 - 2009 (7)
Has File(s)
Yes (36)
No (1)