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Showing 10 out of a total of 40 results for community: Commerce and Management.
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The marketing trends of Sri Lankan tea exportation
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
(
Sabaragamuwa University of Sri Lanka
,
2006
)
The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)
Perera, W.L.M.V.
;
Dissanayake, D.M.R.
(
2013
)
Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
Dissanayake, D.M.R.
(
IES Management College and Research Centre, Mumbai, India
,
2015
)
The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarkets
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
(
Sabaragamuwa University of Sri Lanka
,
2006
)
Learning through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market)
Dissanayake, D.M.R.
;
Bandara, B.S.S.U.
(
Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya
,
2015
)
Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri Lanka
Weerasiri, S.
;
Dissanayake, D.M.R.
(
2010
)
Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical Industry
Geethanga, P.L.P.
;
Dissanayake, D.M.R.
(
University of Kelaniya
,
2014
)
A comparative study of service quality and customer service in public sector and private sector commercial banks
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
(
2007
)
Potential of Tea Tourism in Sri Lanka: A Review of Managerial Implications and Research Directions
Koththagoda, K.C.
;
Dissanayake, D.M.R.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
Service Failures and Customer Switching Behavior of Mobile Communication Services
Dissanayake, D.M.R.
(
2010
)
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Author
Dissanayake, D.M.R. (40)
Wanninayake, W.M.C.B. (4)
Munasinghe, A. (3)
Weerasiri, R.A.S. (3)
Hossain, M.D.A. (2)
Ismail, N. (2)
Jinadasa, M. (2)
Koththagoda, K.C. (2)
Nanayakkara, N.W.O.K.D.S.P. (2)
Perera, R.P. (2)
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Subject
Sri Lanka (5)
Brand Equity (3)
Celebrity Endorsement (3)
Celebrity Worship Motives (3)
Attractiveness (2)
Bangladesh (2)
Customer Brand Relationship (2)
Service Sector (2)
Service Sector Brands (2)
Services Sector (2)
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Date Issued
2020 - 2023 (10)
2010 - 2019 (27)
2006 - 2009 (3)
Has File(s)
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No (9)