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Showing 4 out of a total of 24 results for community: Commerce and Management.
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Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context.
Kashif, M.
;
Fernando, P.M.P.
;
Altaf, U.
;
Walsh, J.
(
Emerald Publishing Limited
,
2017-10-28
)
Blinded by the sand of its burrowing?Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
Kashif, M.
;
Fernando, P.M.P.
;
Wijenayake, S.I.
(
International Journal of Sports Marketing and Sponsorship
,
2019
)
Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility
Kashif, M.
;
Fernando, P.M.P.
;
Samad, S.
;
Thurasamy, R.
(
Asia Pacific Journal of Marketing and Logistics
,
2018
)
The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri Lanka
Silva, A.R.N.
;
Fernando, P.M.P.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
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Author
Fernando, P.M.P. (24)
Kashif, M. (3)
Fernando, K.S.D. (2)
Altaf, U. (1)
Deshani, A.A.D.K. (1)
Dissanayake, Y.M.H.R.K. (1)
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Fernando, T.M.D. (1)
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Brand Association (2)
Brand Awareness (2)
Brand Loyalty (2)
Customer satisfaction (2)
Pakistan (2)
Promotion (2)
Purchase Intention (2)
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Advertising (1)
after sales service (1)
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2017 (11)
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2019 (1)
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