Browsing Commerce and Management by Subject "Purchase intention"

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The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles

Karunanayake, T.; Samarasinghe, D. (Sri Lankan Journal of Management, 2018)

The diffusion of AFV’s is comparatively high in Sri Lanka, even though the uncertainties and negative consequences of owning them are perceived to be high. This contradicts the theory of perceived risk which postulates that ...
Factors Influencing on Purchase Intention for Men’s Fairness Cream Products in Sri Lanka.

Dabare, G.C.P.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2016)

Changing life style of Sri Lankan youth has leads to strong demand for Fairness creams in Sri Lanka. Sri Lankan market is gradually creating an environment for Cosmetic market. Based on the trend analysis of the market ...
Factors Influencing on Purchase Intention of Men's cosmetic Products: with special Reference to the Men's Fairness cream Products

Weerasiri, R.A.S.; Hennanayake, H.M.G.Y.J. (Sabaragamuwa University of Si Lanka, 2016)

Changing life style of Sri Lankan youth has led to a strong demand for faimess creams in Sri Lanka. Sri Lankan market is gradually creating an opportunity for the cosmetics market. The trend analysis of leading companies,revealed ...

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