Browsing Commerce and Management by Subject "E-marketing"

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E-MARKETING MODEL FOR SUCCESSFUL ENTREPRENEURS

Ahmad, H.S.; Taha, S.M.; Zafar, F. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

This paper illustrates a new electronic model for successful entrepreneurs. The authors have analyzed classical models namely 5ls Model, 10 C’s of Marketing, 3-Race Planning, 4 C’s marketing model & McKinsey’s consumer ...
Methodological Specificities and Possibilities of Application of Tourism Market Research via Internet

Andrlic, B.; Serzhanov, V.; Hak, M. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)

Today's market conditions have imposed a growing part of business with the support of information systems. Timely information becomes an increasingly important resource that gives the company a competitive edge. As the ...

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