Browsing Commerce and Management by Title

Now showing items 1332-1351 of 3947

Gauging the Predictor Importance of Deceptive Advertisement Impact: An Application of Ensemble Model Accuracy Boosting

Francis, A.M.; Eldose, A.; Anjitha, G.; Athira, E.H.; Neethu, R.; Pooja Khosh, M.; Thamburu, S. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)

An advertisement plays a vital role in the purchasing behavior of every customer. It also influences the consumption pattern of customers. The main purpose of this study is to find out the predictor importance of deceptive ...
Gender Disparity in Higher Education: Determinants of Reversed Gender Gap in Higher Education and Its Implications on Human Capital

Nyepit, Cliftton Baba Anak; Krishnaswamy, Jayaraman; Amin, Muslim (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

In higher education institutions, there has been a reversed gender gap in which there are more women than males. This gender gap threatens the development of human capital which is necessary for economic growth and social ...
Gender of the Consumer and Service Quality

Herath, H.M.R.P.; Wanninayake, W.M.C.B. (2009)

Banking and financial services are a demand,driven industry; which constitute an important part of the services iLn.MduwsotLrryJ.. tMfr@antLy! tr9e6g@ulLaqt.ovrrJy,, ns.ttrwuLctwtu,uraL l a@nr.dql iLg?ct htLnrLoUloLUgSiccLaqlL ...
Gender stereotypes change outcomes: a systematic literature review

Priyashantha, K.G.; De Alwis, A.C.; Welmilla, I. (Emerald Publishing Limited, 2021)

Purpose Even though researchers have discussed gender stereotype change, only a few studies have specifically projected outcomes or consequences. Hence, the main purpose of this study is to examine the impact of gender ...
Generation Gap and the Conflicts of the Government Organizations: An empirical study with reference to the Ceylon Petroleum Storage Terminal Limited

Damayanthi, G.T.M.; Welmilla, I. (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

Generation gap is nothing new concept in the present work context. Generation gaps in perspectives, attitudes, and behaviors are nothing new, but they can be difficult to reconcile in the workplace. Paying lack attention ...
Generation Gap in Store Selection Criteria of Gold Buyers: An Empirical Examination of Gold Buyers belonging to Liberalized and Non- Liberalized Era in India

Pathy, G.S.; Ramanathan, H.N. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)

Gold in India occupies a special space in the life of people. It possesses utilitarian, hedonic as well as symbolic qualities. This has ensured that India regularly accounts for almost 25% of the total gold imports in ...
Generation Z Shoppers Repurchase Intention towards Shopee Mobile Application

Boon, Lim Kah; Fern, Yeo Sook; Xin, Yeo Qiao; Ling, Tan Cheng (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

E-commerce is important because it can contribute to a country's economy while also providing numerous benefits to consumers. With the advent of e-commerce, consumers' purchasing habits have shifted from in-store purchases ...
Generation Z Workforce and Job-Hopping Intention; Study Among University Undergraduates in Sri Lanka

Amarasiri, G. M. R.; De Alwis, A.C. (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2024)

This study aims to identify the job-hopping intentions of the Generation Z workforce and fill the existing knowledge gap by examining the relationship between intrinsic and extrinsic factors influencing job-hopping intentions ...
Getting Used to Being Alone: Compatibility with Singleness

Shahrak, Shakiba Pourasad; Brand, Serge; Taghizadeh, Ziba (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

In recent decades, the phenomenon of globalization has caused significant changes in social and cultural norms throughout the world. Specifically, this phenomenon appeared to cause the increase of never-married women in ...
Glass Ceiling and Women Career Advancement; With Special References to the Executive and Above Level Employees in Automobile Industry in Western Province

Prathibha, L.N.; Gunasekara, V. M. (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2024)

This study investigates the impact of ‘glass ceiling’ on women career advancement the above executive level employees in Automobile Industry in Western Province. Although there is an uptrend in the number of women graduating ...
Global Leadership Development through Transformational Leadership and Psychological empowerment: A Study in Multinational Companies in Sri Lanka

Wijewantha, P. (2015)
A Global Research Trend on Franchisee in Franchising Literature: A Bibliometric Analysis

Bui, Thi Thao Hien; Jambulingam, Manimekalai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Franchising has become a worldwide international business activity. Companies have tried to move from conventional business models to multinational ones since the beginning of the twenty-first century in order to leverage ...
Going Beyond the Normal: What it Means to be an Entrepreneur During Pandemic

Saxena, Sanjive; Seth, Sunny; Jyotsna (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The COVID pandemic jolted the world from deep slumber by forcing business units to move beyond self-defined normal and embrace, adopt and create a new normal instead. In other words, broaden the horizon of business world. ...
Good Village Governance: Evidence in Indonesia

Sumarmi, Saptaningsih (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Government good governance is the most essentials performance measure that must be achieved. This is critical because, as a public servant, the government must hold itself accountable to the public. In a village government ...
Google Classroom as a Pedagogical Tool for Research Supervision: Case Study of Undergraduate Students’ Perceptions and Experiences

Chathuranga, M. M. N. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023)

This study explores the perceptions and experiences of students in a blended research supervision context facilitated through Google Classroom. The Constructive Learning Theory is incorporated as a theoretical lens in this ...
Governance: Corporate vs SME A Review of Theories and Empirical Literature

Kumara, K.M.C.; Munasinghe, M.A.T.K. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

The governance mechanism of institutions is a key to the success of any institution either it is a corporate or a SME as it has a greater bearing on institutional strategies and operations. However, depending on institutional ...
Government Expenditure and Consumer Behavior in an Economy

Randhir, Rajendra; Verma, M. N. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The relationship between government expenditure and consumer behavior has been extensively studied in economics and has a rich literature available to peruse. However, the main ideation of these hitherto conducted studies ...
The Government Initiative and Social Entrepreneurship in Thailand: Exploring the Role of Pracharath Rak Samakee

Margiono, Ari; Feranita (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Similar to many countries in the Southeast Asian region, social entrepreneurship has a long history in Thailand. Co-operative, one of the oldest forms of social entrepreneurship activities in Thailand, has been around for ...
The Gravity of Entrepreneurs’ Network Ties on the growth of the Business in Sri Lanka

Semasinghe, D.M.; Kumarapeli, K. (European Journal of Business and Management, 2017)

Using the business performances of the firm we investigated how network ties (NT) interfere to obtain business growth in Sri Lankan context. As NT consist of two constructs which are social NT and business NT, this ...
Green Advertising Appeals of Social Media Platforms on Green Purchasing Intention

Kulasekara, Shalini; Gayathree, Poornima K.; Bandara, B.S.S.U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Advertising via social media platforms becoming popular recently due to vast increase of social media users. Social media users are daily exposed to variety of advertisements and this research explores how advertising ...

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