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The Impact of Social Media Marketing on Brand Loyalty (the case in tourist hotel).
Perera, P.K.D.P.
;
Herath, Renuka.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Brand Equity on Purchase Intention towards Local Apparel Brands.
Swarnawimala, H.M.R.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Influence of Sales Promotional Strategies of Savings Accounts Influence on Brand Loyalty in the Banking Industry.
Weerasinghe, C.S.
;
Herath, Renuka.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The impact of Social Media Functions on building Brand Loyalty with special reference to High-End Fashion Retailer Brands in Sri Lanka
Weerakoon, C.E.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Bandara, B.S.S.U. (2)
Herath, Renuka. (2)
Patabendige, S.S.J. (2)
Ubayachandra, E.G. (2)
Wanninayake, W.M.C.B. (2)
Asees, F.A. (1)
Balakrishnan, G.P. (1)
Dulanthi, K.K.D.R. (1)
Fernando, P.M.P. (1)
Gayathree, D.A.G.P.K. (1)
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Subject
Brand loyalty (14)
Brand equity (2)
Perceived Quality (2)
Sri Lanka (2)
Advertising (1)
Anchor Newdale flavoured milk (1)
Banking Industry (1)
Brand Association (1)
Brand awareness (1)
Brand Equity (1)
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Date Issued
2016 (7)
2017 (7)
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Yes (14)