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Browsing Junior Research Symposia by Author "Ubayachandra, E.G."

Now showing items 1-11 of 11

Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka.

Ganegala, G.W.N.K.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

Mobile telecommunication is one of the fast growing industries in Sri Lanka. Currently few numbers of operators engaged in this small market with huge competition. Due to highly competitive market environment service ...
Factors Influencing the Purchase Intention of Fast Moving Consumer Goods from Supermarkets

Jayasiri, N.A.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

more and more fierce competition in today’s business, require the companies to investigate the influencing factors to their businesses. It is an attempt to develop knowledge and conduct the research in a meaningful and ...
The Impact of Country of Origin on the Brand Equity: The case of University Student in Purchasing Toothpaste in Sri Lankan Market.

Gomes, G.H.D.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

This study investigates the reflections of country of origin image on consumers brand equity with regard to the Sri Lankan University Students in purchasing toothpaste. The research problem of the study is to check the ...
Impact of Merchandising on Maintaining the Long Term Relationship With The Retailer (With Special Reference to Apparel Sector)

Madhushani, A.B.N.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

This study examines the study on impact of merchandising on maintaining the long term relationship with the retailer (With special reference to apparel sector in Sri Lanka). Margin maintenance, merchandising support and ...
The Impact of Store Atmosphere on Buyer Behavior With Special Reference to Supermarket Chain in Gampaha District.

Kanchanamala, M.K.D.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

In recent years, there has been an increase the number of studies investigate the impact of store atmospherics on buyer behavior. Most of study focused store atmospherics on consumer purchase intention. The main objective ...
Impact of the Promotion Tools on the Brand Loyalty in Relevance to Anchor Newdale Flavoured Milk in the Context of Western Province,

Balakrishnan, G.P.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

In the present business environment, marketers are using different kinds of promotion tools to achieve the organizational communication goals. Companies spend millions of money on developing promotion tools but only very ...
The Impact of Visual Merchandising on Customer Buying Decisions with Special Reference to Fashion Retailing Stores in Sri Lanka.

Rathnayaka, R.M .U.R.K.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

Fashion retailing industry is one of the fast growing industries in Sri Lanka. Visual Merchandising is an emerging concept, which was focused in this study and the problem centered here is that the extent to which the ...
Impacts of Social Network Advertising on Brand Loyalty (With Special Reference to Consumer Electronics Industry).

Asees, F.A.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

This study focuses on how current marketing- branding strategies incorporate various aspects of social media to positively affect consumer loyalty to a brand. Within the past few years, social media has become an increasingly ...
The influence of demographic factors on the purchase evaluation criteria of mobile phones in Sri Lanka.

Chathuranga, P.A.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

During this second decade of the new millennium, maximizing the potential of mobile phones is a challenge that will engage governments, the private sector, and the development community alike. Mobile phones manufactures ...
A Study on Customer Dissatisfaction through Switching Behavior of Motor Insurance Policy Holders in Sri Lanka.

Jeewantha, D.A.N.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

Customer satisfaction with a company’s products or services is often seen as the key to a company’s success and long-term competitiveness. In the context of a service industry, customer satisfaction is often viewed as a ...
Study on Purchasing Intention of Smart Phone Market in Sri Lanka (With Special Reference to University Undergraduates).

Madushani, R.H.S.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

This research examines the study on purchase intention of smart phone market in Sri Lanka with special reference to university undergraduates. Product Functions, Value for money, social influence and brand image identified ...

Browsing Junior Research Symposia by Author "Ubayachandra, E.G."

Browsing Junior Research Symposia by Author "Ubayachandra, E.G."

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