Browsing Junior Research Symposia by Author "Jayarathna, L.C.H."

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Corporate social media usage of Sri Lankan public quoted companies

Sarathchandra, K.S.H.; Jayarathna, L.C.H. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
Impact of Social Media Characteristics on Knowledge Sharing: With Special Reference to Facebook

Jayathilake, M.K.; Jayarathna, L.C.H. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

Social media is not a new phenomenon for the research culture in the world nowadays. Academics and researchers are interested in the effects of social media on different figures, with a specific focus on the most popular ...
Impact of Social Media on Brand Loyalty: A Study of Telecommunication Companies in Sri Lanka

Herzallah, F.M.F.; Jayarathna, L.C.H. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

The mobile telecommunication sector in Sri Lanka is very much competitive and this competitive trend is increasing. The subscribers now have various alternatives to choose according to their convenience. Therefore, to ...

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