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Browsing Junior Research Symposia by Author "Bandara, B.S.S.U."

Now showing items 1-11 of 11

The Effect of Brand Image on Men’s Purchasing Intention; With Special Reference to Sportswear Products in Sri Lanka.

Chathuranaga, A.A.D.K.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

Brand image has become increasingly important for any brand in the present business context. A good brand image not only can create a clear brand differentiation but also can increase loyalty and consumer preference as ...
The effect of green brand image on the behavioral intentions of the customers with special reference to the hotel industry in Sri Lanka.

Perera, W.S.M.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Today, public is increasingly worried about ecological issues. Thus, environmental management, green management and green marketing are becoming popular concepts among the business organizations which enables them to enhance ...
Factors Impact on Brand Loyalty with Special Reference to the FMCG Sector in Sri Lanka

Dulanthi, K.K.D.R.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

FMCG (Fast Moving Consumer Goods) industry currently has become one most emerging markets around the world. Over the past two decades FMCG industry has gradually developed from small scale business to multinational business ...
The Impact of Brand Equity towards the Brand Loyalty with Special Reference to Hotel Industry in Sri Lanka

Keerthisoma, S.U.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Tourists have gained positive mind set about the Sri Lanka after the civil war. Thus it will help to develop a huge demand for the country. Tourism contributes 0.6% to the country from total GDP and was one of the fasters ...
The Impact of Celebrity Endorsement on Consumer Purchasing Intention .

Senarathne, B.G.S.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

In present business and marketing context the celebrity endorsement in building brands has become a major strategy. However the impact of this celebrity endorsement needs to analyze more as it impacts on the customers in ...
Impact of Celebrity Endorsement towards Brand Equity: With Special Reference to Carbonated Soft Drinks Brands.

Costa, M.P.C.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya, 2016)

Nowadays, companies spend billions of dollars per year on celebrity endorsement to create the positive awareness for their products and brands. Most of carbonated soft drink brands tend to implement celebrity endorsement ...
The Impact of Consumers’ Belief Factors Affecting on Attitude towards Online Advertising.

Katukurunda, S.G.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

At present with the technological development, internet usage and online activities of people have been expanded rapidly. Hence, it has converted to a part of peoples’ ordinary activity. People spend more time on internet. ...
The Impact of Customer Perception on Purchasing Intention of Banking Industry in Sri Lanka.

Rohan, G.R.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Consumer banking is very famous in every business markets all over the world. In this study, the researcher has studied the impact of how customer perception has impact towards banks on purchasing intention. There are two ...
The Impact of Product Portfolio Composition on Corporate Brand in FMCG Industry; with Special Reference to Sri Lanka

Dias, K.M.G.M.H.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Most of large FMCG companies recently focus on corporate brand activities in internationally as well as locally. As a result of that customers becoming aware about the company behind the multiple product brands. There is ...
An Investigation of Factors Influencing Customer Purchase Intention of FMCG Products with Special Reference to Growing Up Milk Powder.

Weerakkody, S.A.A.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The Brain development of a human takes place during the period of 1- 5 years out of which 80% of the brain development gets completed at the age of 3 years according to scientists. Up to 90% of the brain growth and development ...
Service Quality and Patients’ Satisfaction (With Special Reference to Hemas Capital Hospital (Pvt) Ltd Thalawathugoda

Kumara, Y.P.D.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Private healthcare sector has become most competitive and fast growing service sector in the present business world. In hear quality is the most important icon and most of the patients as customer evaluate the private ...

Browsing Junior Research Symposia by Author "Bandara, B.S.S.U."

Browsing Junior Research Symposia by Author "Bandara, B.S.S.U."

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