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Showing 6 out of a total of 6 results for community: International Conference on Business and Information (ICBI).
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Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical Industry
Geethanga, P.L.P.
;
Dissanayake, D.M.R.
(
University of Kelaniya
,
2014
)
Potential of Tea Tourism in Sri Lanka: A Review of Managerial Implications and Research Directions
Koththagoda, K.C.
;
Dissanayake, D.M.R.
(
Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
,
2016
)
Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka
Dissanayake, D.M.R.
;
Ismail, N.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Impact of Psychological Characteristics with the Mediating Effect of Psychological Wellbeing on Job Performance: A Conceptual Paper With Reference to Services Sector Research Propositions
Javed, S.
;
Sambasivan, M.
;
Dissanayake, D.M.R.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri Lanka
Dissanayake, D.M.R.
;
Wanninayake, W.M.C.B.
(
2010
)
The Impact of Consumer Perceived Value on Consumer Buying Intention for Value-for-Money Fashion Brands: Moderating Role of Age in Cambodian Market
Manarangi, K.T.A.
;
Dharmawardane, M.N.S.H.
;
Dissanayake, D.M.R.
(
Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka
,
2023
)
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Author
Dissanayake, D.M.R. (6)
Dharmawardane, M.N.S.H. (1)
Geethanga, P.L.P. (1)
Ismail, N. (1)
Javed, S. (1)
Koththagoda, K.C. (1)
Manarangi, K.T.A. (1)
Sambasivan, M. (1)
Wanninayake, W.M.C.B. (1)
Subject
Brand Attitude (1)
Brand Equity (1)
Brand Perception (1)
Call Centers (1)
Celebrity Endorsement (1)
Customer Perceived Values, Fashion Brands, Purchase Intention, Value for Money. (1)
Customer Relationship (1)
Destination Brand (1)
Emotional Intelligence (1)
Financial Services & Celebrity Characteristics (1)
... View More
Date Issued
2020 - 2023 (1)
2010 - 2019 (5)
Has File(s)
Yes (6)