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Browsing International Conference on Business and Information (ICBI) by Author

Browsing International Conference on Business and Information (ICBI) by Author "Abeysekera, R."

Now showing items 1-6 of 6

Evaluating Financial Literacy among Undergraduates: Empirical Evidence from the University of Kelaniya

Samarasekara, M.A.G.I.; Abeysekera, M.A.G.I.,; Abeysekera, R. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

In Sri Lanka, there is a considerable disparity between print literacy and financial literacy. Furthermore, Sri Lankan research has not paid enough attention to measuring financial literacy among university students. This ...
Exploring Strategies to Establish an Effective Organizational Culture to Enhance Corporate Performance: A Proposed Business Model

Pathiranage, Y. L.; Jayatilake, L.V. K.; Abeysekera, R. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Maintaining an effective organizational culture within the corporate group is indeed a must to enhance organizational performance and shareholder return. A qualitative study is proposed to explore the prominent strategies ...
Exploring the Financial Literacy Programmes Delivered by the Sri Lankan Micro Finance Institutions: A Case Study Approach

Premarathne, W.G.I.D.; Abeysekera, R. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)

Global Financial Literacy Survey done by the Standard & Poor’s Ratings Services reveal that in 2014 only 35% of adults are financially literate in Sri Lanka. There is a dearth of researches covering this critical area using ...
FACTORS INFLUENCING THE DEMAND OF BEAUTY SOAP AMONG FEMALE CONSUMERS IN THE GREATER COLOMBO REGION

Wijesundera, G.; Abeysekera, R. (2010)

The usage of beauty soap among Sri Lankan consumers had been declining since 2003 to 2009, while globally accepted & fully localized brands were recording a negative growth in terms of the usage. Purpose of this study is ...
Impact of Sales Force Automation on Product Optimization through SelfEfficacy and Techno-stress of Sales Employees in the Pharmaceutical Industry

Perera, K.C.; Samarasinghe, G.D.; Abeysekera, R. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

The aims of this review is to assess the impact of Sales force automation on product optimization through self-efficacy of sales employees in the pharmaceutical industry and explore mediating effect of technostress on the ...
Impact of Sales Promotions Tools on Consumer Buying Intention for Personal Care Products: Empirical Evidence from Western Province, Sri Lanka

Munasinghe, N.R.; Abeysekera, R. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

The personal care products market has been rapidly increasing and fierce rivalry can be seen among businesses firms and their products. Sales promotions are important elements in the marketing strategy to promote and thrive ...

Browsing International Conference on Business and Information (ICBI) by Author "Abeysekera, R."

Browsing International Conference on Business and Information (ICBI) by Author "Abeysekera, R."

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