Browsing Symposia & Conferences by Subject "Impact"

Now showing items 1-3 of 3

CHANNEL MANAGEMENT AND DISTRIBUTION IN PRINT MEDIA WITH REFERENCE TO NEWSPAPER INDUSTRY IN TAMILNADU, INDIA.

VIyswarya, P.; Rajaram, S.; Inayath Ahamed, S.B.; Kundhavai, S.; Sriram, V.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Channel management is a term used to describe how companies gain control of multi-step, complex distribution channels to maximize revenues and reduce costs. Channel-management activities have historically been a challenge ...
Impact of research and development for the performance of manufacturing firms in Sri Lanka

Maduranga, B.I.C. (Department of Accountancy, University of Kelaniya, 2015)

The complexity and globalization of today's competitive business environments have made Research & Development one of the most important sources of competitive advantage for the firm. Research & Development activities play ...
Social Media and Marketing: A Working Study

de Silva, D.P.J.I.; Gunasekara, D.T.; Perera, R.M.C.; Malwanna, M.H.S.P.; Sirisena, D.K.C.M.; Welimanna, N.C.N.; Ranasinghe, M.P.C.; Maduranga, R.L.R. (Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas ...

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