Shan, Lom Hui; Chin, Thoo Ai; Yeik, Koay Kian; Sin, Tiong Jia
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
Short message service (SMS) advertisement has emerged as one of the fastest growing advertising mediums in Malaysia. This has prompted the banking industry to use SMS for advertisements to conveniently and effectively ...