Reviewing International Encounters (RIE - 2018)http://repository.kln.ac.lk/handle/123456789/195522024-03-28T08:31:41Z2024-03-28T08:31:41ZIdentify the Satisfaction of Travel Destination Attributes on International Tourists’ Revisit Intention: Special Reference to Arugambay Tourism ZoneGunarathna, K.M.L.M.M.http://repository.kln.ac.lk/handle/123456789/195992019-01-22T05:43:37Z2018-01-01T00:00:00ZIdentify the Satisfaction of Travel Destination Attributes on International Tourists’ Revisit Intention: Special Reference to Arugambay Tourism Zone
Gunarathna, K.M.L.M.M.
International tourism market performs most prominent role in the economy of developed as well as developing countries including Sri Lanka. Sri Lanka entered to the international tourism market in 1960, presently tourism industry is considered as one of the major foreign currency earners in the local economy. However, as compared to the other South East Asian region, Sri Lanka has not yet tapped into its full potential in the global market. Hence, tourism industry should pay more attention to explore the reasons why people travel and what are the satisfaction level of each travel destination attributes and the re-visit of the tourists in order to increase the tourists’ arrivals, earnings and global market share and reduce the costs. Tourists’ satisfaction and revisit intention play an important role in marketing the travel destination attributes. Hence, understanding the revisit intention is one of the dominant issues because repeat visitors provide more revenue and minimize the cost. Usually, tourism industry requires high level of promotional costs. To reduce this promotional cost, it is necessity to identify the satisfaction level of the travel destination attributes for each destination and revisit intention of the international tourists. This assist to ascertain for tourism planners and marketers about the most and least important attributes in a destination in order to develop and maintain a better tourism destination by reducing the promotional costs. Therefore, the objective of this study was to identify the satisfaction of travel destination attributes on international tourists’ revisit intention in Arugambay tourism zone. International tourists, who visited Arugambay, were the target population of this study. Primary data was collected through the structured questionnaires by using simple random sampling procedure to select the sample size of 100. Non-parametric analysis was used to achieve the objective of this study. According to the results, respondents rated high weather/climate, opportunity for adventure, relaxation and tourists’ activities offered in the area as attributes that affected them the most in visiting the Arugambay zone. On the other hand, culture and transportation were rated as the least significant attributes that affected their visit
2018-01-01T00:00:00ZThe Use of Prohibited Substances in Playing Games: Special Reference to Asian GamesWickramaratne, P.D.V.C.http://repository.kln.ac.lk/handle/123456789/195972019-01-22T05:40:47Z2018-01-01T00:00:00ZThe Use of Prohibited Substances in Playing Games: Special Reference to Asian Games
Wickramaratne, P.D.V.C.
Human being has participated in games mealy for enjoyment. In later times they have participated in games in order to select the strong person or to select the protector in times of war. In 1896 at the beginning of modern Olympics, the father of the Olympics Lord Pirre De Kubotin started that “Participation is more important in games than the victory” This statement is valid not only for Olympic Games, but also for all kind of sports events. But in modern times, that view has changed gaining the victory has been the greatest aim. The competition faced obtaining this victory has encouraged players not only to undergo training in sports, obtain more nutritious food engaging in the technological methods, but also to get addicted to taking prohibited substances.
The aim of this research is to find out the tendency of usage of prohibited substances among the players (men and women) who participated in past 10 Asian games. This research is based on secondary data obtained from the past 10 years of Asian games held in the Asian countries. Data were analysed using descriptive research method.
Players have used various stimulants to increase their talents at the Asian games and the usage has come down in the present days. The prohibited stimulants that have been named have changed time to time. Today wide range of tests have introduced to find whether players have used strong stimulants
2018-01-01T00:00:00ZThe Fanaticism of Cricket Fans’ Impact on Brand Recall of Advertised Brand While Cricket Match Being TelecastedSenanayake, R.M.C.A.Ramanayaka, A.R.N.D.Sbeykoon, A.M.S.J.P.http://repository.kln.ac.lk/handle/123456789/195962019-01-22T05:38:00Z2018-01-01T00:00:00ZThe Fanaticism of Cricket Fans’ Impact on Brand Recall of Advertised Brand While Cricket Match Being Telecasted
Senanayake, R.M.C.A.; Ramanayaka, A.R.N.D.; Sbeykoon, A.M.S.J.P.
Cricket fans have a doubt when they sit in front of the TV to watch the game .It is about what actually are they watching either match or TV Commercials (TVC .)Therefore, this study was mainly focused to find the impact of “Fanaticism” (FAN) on “Brand Recall” (BR) of products which being telecasted during the cricket match subjectively with L shape (LS) vs Full Frame (FF)2 Secondly, to develop an empirical instrument to measure “fanaticism ”as a latent concept to confirm which type of TVC more impact on BR. This study was based to the hypothesis of FF TVC makes relatively more benefits in terms of BR than LS TVC does.
First, exploratory factor analyses (EFA )procedure was used to reduce the dimension on the 58-items in questionnaire . We found statistical evidence to reduce the 58 items in to 43 items which have over 0.7 eigenvalue and over 0.75 Cronbach's Alpha value averagely .
Second, data were collected by reduced questioner from 200 respondents who in boy’s hostel of the University. We used Confirmatory Factor Analysis (CFA )approach using Structural Equation Modelling (SEM )procedure for parcel the items with minimum error in each measurement. The IFI (0.918 =FF, .725= LS) value and TLI (0.902=FF, 078= LS) value close to 1 indicates that goodness fit of the empirical model with conceptualized model. On the other hand, RMSEA value is less than 0.8 indicates that close fit of the model in relation to the degree of freedom.
The estimated value of each hypothesized relationship of conceptualized models were statistically significant except the relationship between “Attitudinal Loyalty” and indicator called “Q19.5. There is a negative relationship between BR and FAN, on the other hand the negativity is grater with LS TVCs (-0.585) than FF TVCs (-0.472). According to the convergent validity is based on average variance extracted (AVE) and only one construct called “Attribute” is failed to establish as a good construct in the model. This results brake the common acceptation of marketers who pursue their marketing objectives via FF TVCs during the matches
2018-01-01T00:00:00ZSupport from School Counseling Service to Overcome Mental Inconvenience in Schools: With Special Reference to Sri LankaSubasinghe, W.http://repository.kln.ac.lk/handle/123456789/195952019-01-22T05:34:42Z2018-01-01T00:00:00ZSupport from School Counseling Service to Overcome Mental Inconvenience in Schools: With Special Reference to Sri Lanka
Subasinghe, W.
This paper focuses on school counseling and its effect on student’s educational efficiency. Counseling is an outside support that is given by the qualified person on professional counseling to encourage human life as quality way. Guidance and psychotherapy are other fields relates to counseling. All human being can be faced by the mental troublesomeness in complex social inter-relationships. It can be happened with children, young people, students, professionals, elders so on. Currently; students have high expectations in their life. On the other hand; parents force them to work hardly to reach to their expectations. Within this multifaceted inspirations and other social issues and problems make many inconveniences among the students
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