Commerce and Management
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Item Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka(Singaporean Journal of Business economics, and management Studies (SJBEM), 2018) Dissanayake, D.M.R.; Jayampathi, J.A.S.The purpose of the concept paper is to review how brand citizenship behavior relates to salesforce motivation. A specific attention is made on issues related to financial leasing sector of Sri Lanka. Employee turnover remains as one of the most widely discussed issues in many industries as scholars highlight. However, a great deal of confusion still exists over the reasons causing employees to leave an organization. Human resource managers face intensive challenges in establishing a rational cause and finding a solution to this dilemma. In line within, scholars appreciate the concept of Brand Citizenship Behavior (BCB) as one of the theoretical contents that addressees how staff adheres to brand related performance whilst it has been noted as a motivation tool. Sri Lanka is also a noted context whereas financial service applies such motivational strategies to train and retain brand committed salesforce. But organizations in the financial leasing sector still faces intensive issues due to higher degree of employee turnover. This paper reviews how theoretical and empirical contributions address such salesforce issues whilst special attention is made on financial leasing sector of Sri Lanka. Alongside, authors used a deductive approach so doing paper associated accdamaic works and industry related publications to support arguments and discussions. A summarized discussion was made whilst key insights are concluded with future research suggestions.Item Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications(International Journal of Scientific & Engineering Research, 2017) Liyanage, P.W.; Dissanayake, D.M.R.There are structural dynamics taking place within the population structure of Sri Lanka with noted trends in demographic dynamics. Further, healthy life style has been largely referred in many national level policies and empirical studies as a key determinant for holistic development of the nation. The behavioral trends towards the nutritional food consumption is one of the critical contexts which is being investigated in the national level priorities. This paper also attempts to investigate the empirical insights of the urban and suburban consumers towards the wholesome food consumption practices addressing to empirical knowledge gaps found within. Accordingly, survey method was employed with a structured questionnaire as the research tool to figure out perceptions and behavioral responses of 280 respondents towards the wholesome food consumption practices. Study follows a random sampling method and descriptive statistical tools were used to analyze the primary data. Findings were discussed by highlighting the needful insights for policy development and managerial implications for the industry players. It has presented the behavioral insights of the protein consumption trends of Sri Lanka addressing to both policy level and industry-related priorities. Finally, paper concludes the future research directions referring to the propositions of consumer behavioral responses pertaining to nutrition industry of Sri Lanka.Item Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka(International Journal of Scientific & Engineering Research, 2017) Munasinghe, A.; Dissanayake, D.M.R.This paper reviews theories, models and empirical insights on brand differentiations alongside briefing to industry practices in Sri Lanka. Prior researches have provided a ground reviewing brand differentiation strategies, but this paper attempts to highlight the practice notions in Sri Lankan market in line with the empirical evidences. Literature review was the main strategy followed in building empirical explanations whilst industry-related cases were brought to the paper. Authors conducted some interview with industrial sector corporate managers and professionals to reveal the industry-related practices executed on brand differentiation in Sri Lanka. Besides the empirical evidences, it referred some research reports carried out by companies to provide industry-related research insights to rationalize some arguments. Managers in industrial and consumer durable sector organizations could associate the insights of this paper in patterning respective competitive strategies and brand building strategies to earn effective brand-related behaviors. Authors suggest future research propositions referring industry-related cases in the scope of brand differentiation.Item Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper(2016) Gunawardane, N.; Munasinghe, A.; Dissanayake, D.M.R.Sri Lanka is referred as a service driven economy as it denotes in the structural dynamics noticed in the economy. Accorodgly, insurance business has also been evolving with different structural and market dynamics that influence wider impact to the economy. Moreover, a subset of insurance market, life insurance business in Sri Lanka, exhibits more competitive moves as per the marketing and consumer behavioral perspectives. Industry practices of the life insurance sector highlight many brand building initiatives aiming at stimulating favorable responses of consumers to sign competitive edges. Meanwhile, the notion of brand equity and purchase intention have been referred in many empirical studies to examine the relationship between brand related marketing stimulus and behavioral responses of consumers towards them. Alongside, this study intends to review those concepts and suggest research propositions with reference to the context of life insurance business of Sri Lanka. We followed a deductive approach, and comprehensive literature review on empirical studies was carried out as the main research tool to build arguments supporting to suggested propositions. Paper concluded by denoting directions for the future studies in line with the notions of brand equity and brand related behaviors addressing to empirical research gaps in Sri Lanka.Item Potential of Tea Tourism in Sri Lanka: A Review of Managerial Implications and Research Directions(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Koththagoda, K.C.; Dissanayake, D.M.R.Tea tourism is increasingly recognized as an important scope as per the trade value and integrated contribution marked for the sustainable development in tourism industry. At present, most of the tea growing countries are practicing tea tourism as a diversified concept alongside its main stream of revenue generations as bulk tea and value added tea. Since Sri Lanka has a prominent Ceylon tea brand image embedded with quality value proposition to worldwide consumer segments, tea could also be turned as multiple channel of revenue generation to tourism sector. Thus, the main aim of this concept paper is to study the possible managerial applications in tea tourism in the Sri Lankan context and to postulate research insights for future studies to investigate the proposition of how Sri Lanka as a tea destination could influence consumer behavioral responses. Further, this paper has highlighted the future directions for the industry practitioners to penetrate tea tourism as a concept-based tourism option to skim the potential revenue models. According to the empirical findings the tea tourism concept could have ability to build and strengthen different theoretical basements such as Destination Branding, Designation of Origin and willing to pay aspects in order to attract potential customers towards the destination and enhance the revisiting choice of customer towards the destination with the influence of customer satisfaction and customer loyalty. Further findings have emphasized the necessity of destination profiling to be alongside customer profiling when branding a destination. Conclusively the study demonstrates how empirical research propositions could provide knowledge inputs to tea tourism related business models.