ICBI 2010
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/10227
Browse
3 results
Search Results
Item Growth and challenges of retail market in India(University of Kelaniya, 2010) Yadav, S.K.; Bargal, H.; Sharma, A.; Shukla, R.; Saxena, B.; Phalke, M.; Ghune, N.The retail sector of India has come-forth as one of the most dynamic and second fastest growing industrial economy with several players entering the market. But all of them have not yet tasted success because of the heavy initial investment that are required to break even with other companies and compete with them. India is the country having the most unorganized retail market. India’s huge middle class base and its untapped retail industry are the key attraction for global retail giants planning to enter into newer markets. This paper will includes growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India, recent trends and opportunities and challenges. It examines consumers’ awareness and brand consciousness among people across different socio-economic group in India and witnessing of significant growth in the urban and semi-urban retail markets.Item Impact of innovation on new product development in India(University of Kelaniya, 2010) Ghune, N.; Bargal, H.; Phalke, M.; Saxena, B.; Yadav, S.K.; Sharma, A.; Shukla, R.In today’s turbulent environment, continuous improvement and effective design and change have become requirement for all organizations. As a result, designing and managing organizational change has been a frequently studied topic over the last few decades. Cooperation of marketing managers with new product project managers in an organization by creating a frame work consistent with the reduction of related risk leads to the development of an organization’s product and increasing its market share. However, the innovation is a process of developing some principles for managing new product development. Approach of any organization depends on its decision-making process which affects how its business system develops and performs in the dynamic scenario. This paper considers general, but fundamental, approaches to decision-making process and innovative marketing management practices, their effects on new product development and finally its influence on business systems.Item Growth of banking services of Indian economy in post-liberalization era(University of Kelaniya, 2010) Phalke, M.; Bargal, H.; Sharma, A.; Shukla, R.; Saxena, B.; Yadav, S.K.; Ghune, N.The banking sector plays a vital role in the development of one country’s economy. The growth of banking sector depends upon the services provided by them to the customers in various aspects. The growing trend of banking services is found significant after the new economic reforms in India. Nowadays banking sector acts as a backbone of Indian economy which reflects as a supporter during the period of boom and recession. From 1991 various trends and developments in banking sector are credited. It also reflects the various reforms were caused to improve their services to satisfy the customers. In this we also discussed the impact of bank decisions on Indian economy. Therefore, the study of growth of banking services is an attempt to focus on the performances of banking sector contributing to the economic development of India.