5th-2021

Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/28398

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Now showing 1 - 20 of 78

Abstract Appeal, Brand Attitude, Concrete Appeal, Construal Level Theory (CLT), Green Product Knowledge, Purchase Intention 1
Ad Irritation, Goal Impediment, Negative Experience, Online Ad Avoidance, Privacy Concern, Retargeting 1
Advertisements, Celebrity Endorsement, FMCG Industry, Purchase Intention 1
Apparel, Multi brand Retail, Customer Satisfaction 1
Attitude towards Technology, Fashion Retail Stores, Purchase Intention, Quality of Information, Social Media Marketing 1
Attitude towards UGC, Lodging Intention, Sri Lanka, Usefulness of Information, User Generated Content (UGC) 1
Attitude towards UGC, Online Purchase Intention, Perceived Credibility, Perceived Risk, Perceived Usefulness, User Generated Contents 1
Attitudes, E-word of mouth, Organic Food, Social Media Advertising, Social Marketing, Purchase Intention 1
Attraction towards Competitors, Core Service Failure, Network Quality, Price Unfairness Switching Cost, Switching Behaviour 1
Automobile Industry, Brand Equity, Brand Love, Brand Personality 1
Automobile Maintenance Service Sector, Customer Loyalty, Customer Trust, Perceived Service Customization, Relationship Marketing 1
Banking Industry, Brand Image, Corporate Social Responsibility 1
Beauty Care, Brand Attitude, Brand Personality, Celebrity Endorsement, Green cosmetics 1
Behavioral Intention, Convenience, Mobile Banking, Perceived Risk, Relative Advantage, Trust 1
Booking Intention, Hotel Industry, Social Media Marketing Activities 1
Brand Activation, Brand Attitude, Brand Love, FMCG, Persuasive Communication Theory 1
Brand Affect, Brand Personality, Cosmetics Industry, Youth Segment 1
Brand Avoidance, Brand Crisis, Brand Love, E-Brand Trust 1
Brand Awareness, Brand Equity, Brand Experience, Brand Image, Brand Loyalty, Perceived Quality 1
Brand Citizenship Behavior, Corporate Brand Identity, Fashion Retail, Store Loyalty 1