ICBI 2020
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/22886
Browse
Item Impact of Sustainable Logistics Practices on Organizational Performance of Large-Scale Companies in Sri Lanka.(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Paranavithana, B. N; Senadheera, T. H; Nandana, T. A. S. M.; Liyanaarachchi, L. A. D. P. K.; Herath, H. M. R. PThe concept of Supply Chain Management has been defined as the flow of goods and services, including the storage and movement of raw materials, work-in-progress inventory and finished goods in order to fulfil the point of consumption or the end customer. Therefore, the purpose of this research is to investigate the impact of sustainable logistics practices on organizational performance in large-scale companies in Sri Lanka. Nowadays in the business environment, with the dynamic nature of the human factor and other business functions, firms no longer depend only on financial measures to measure the organizational performance. Therefore, most of the companies measure the performance by environmental and operational factors. It is observed that a greater concern has been given to sustainable performance of the organization which will be impacted by sustainable logistics practices.Item Impact of Audit Committee characteristics on Financial Performance of companies listed under materials sector in CSE(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka., 2020) Kasthury, S.; Anandasayanan, S.Audit committee functions as an indispensable mechanism by effectively communicating between internal and external auditors. This study aims to evaluate how the audit committee affects the entities’ financial performance using a sample of companies from the material industry, out of 20 GICS industries listed in CSE. Only 14 companies were chosen out of the 23 companies in the material sector using the random sampling method. This study was based on secondary data where the data was obtained for these 14 companies from annual reports for the period from 2012 to 2019. The statistical techniques of Descriptive Statistics and Regression Analysis were utilized for analyzing the data. Earnings Per Share as a dependent variable and the audit committee size, audit committee independence, audit committee financial expertise, audit committee meetings were considered as independent variables, furthermore firm size as control variables were utilized for undertaking the study. The findings revealed that the audit committee meetings had a significantly positive impact on earnings per share, whereas all the audit committee attributes excluding audit committee independence showed a positive influence over earnings per share.Item A Review on Holistic Leadership and Knowledge Creation in Corporate Entrepreneurial Research(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Niranga, W. A. M.Research on corporate entrepreneurship supports the notion that different leadership styles and behaviours of the corporate management may be the predictors for the emergence of more favorable entrepreneurial practices in the contemporary organizations. Furthermore, corporate entrepreneurship is challenging in contemporary organizations due to high technical HR systems, organizational hierarchies, culture, traditional leadership approach and lack of entrepreneurial knowledge. Therefore, it is the responsibility of corporate leaders to provide a holistic approach to their employees to develop more novel ideas which lead to effective organizational performance in the future. However, entrepreneurial practices was not the foremost focus of many managers as they directly focused on short term achievements of the company rather than the developmental opportunities which will give a return in the future (Jong & Hartog, 2007). Even though extant studies stress that holistic leadership of management and orientation plays a vital role, relatively few studies (Kodama M., 2017; Kodama M., 2018) have tested how and why holistic leadership such an overall understanding emerge for corporate entrepreneurship. Therefore, the main drive of this study is to create an enhanced understanding of how corporate entrepreneurial studies has grown pertaining to the holistic leadership and its outcomes over the past decades.Item Factors Affecting the Job Dissatisfaction of Junior Female Academics at University of Sri Jayewardenepura, Sri Lanka: With Special Reference to the Faculty of Management Studies and Commerce and The Faculty of Humanities and Social Sciences(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Sellahewa, W. N.‘Education’ is an extremely important component in the life of all human beings. At present, the major role of distributing education is been played by educational institutions. Universities can be regarded as the apex of the educational ladder. This study has been conducted with reference to the junior female academics. Here the term ‘junior female academics’ refers to the female academics under the probationary category. The purpose of narrowing down the theme in the above manner is due to the research gap that has been identified by the researcher after going through the literature review. The main purpose of conducting this study is to identify the factors affecting the job dissatisfaction of junior female academics at universities and provide recommendations to increase their job satisfaction. The population of this study is limited to all the junior female academics of the University of Sri Jayewardenepura. The size of the sample is 20 and the sample has been selected purposively. Primary data was collected by the use of in-depth interviews. Gathered data has been analyzed qualitatively. The study has revealed that no junior female academic is fully satisfied with their job or fully dissatisfied with their job. According to this study, the factors affecting the job dissatisfaction were related to working environment, work relations, advancement, empowerment, recognition, and work load. As per the second objective of the study, to overcome those dissatisfactory factors, this study has suggested the recommendations such as fair treatments, rewarding hard work, good induction process, promote autonomy, assigning meaningful jobs and providing the required facilities.Item Exploration of Digital Entrepreneurship factors influence on Digital Transformation in Banking Industry in Sri Lanka(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Fairooz, H. M. M.; Razi, M. J. M.; Wickramasinghe, C. N.Digital transformation is happening in every industry. However, this is not producing the required outcome as expected with compared to the developed and fast-growing countries. Technology adaptations alone were unable to bring revolutionary change to the banking industry. According to literature, the digital transformation of the banking industry is significantly influenced by business leadership, digital business strategy and technology adaptation of the organization. However, the impact of these factors in the Sri Lankan banking industry has not been explored till the present research. The researcher intends to fill the existing knowledge gap by exploring the role of the leadership, digital business strategy and how technology adaptation can influence the digital transformation in the banking industry in Sri Lanka. In this article, more attention paid to theorizing digital transformation using the concept of digital entrepreneurship. The dynamics of digital entrepreneurship will use following theories to analyse the data: innovation theory, SCOT theory, knowledge gap theory and then position Lexus and Olive tree philosophy at the centre to bring the globalization concept into the digital transformation aspect. The inductive approach case study methodology is used with three case studies: (i) highly transformed bank (ii) moderately transformed bank (iii) low level transformed bank. The researcher uses the theory-guided case studies to provide more structured guidelines and explanations of the actors, which validate the digital transformation conceptual guideline and generalizability. Data collection is based on proposition, insight, questions, and pictures with a logical guideline framework. Evidence is gathered within the themes by interview. This paper provides an overview of distinctive dimension of technology adaptation in to organization level and gaps compared to the global banking; management cognitive reaction in innovative technology adaptation; recommendation on how digital transformation can enable connected industries such as retail, ecommerce, hospitality, transportation, government services and entire economy; social media utilization in banking and financial business model, disruptive thinking; and the level of interaction and transformation that was engendered between banking institution and end customers.The key contribution of this research is the digital entrepreneurship process which most organizations consider for digital transformation to produce the intended outcome.Item Employees of different generations and their motivations: Do they differ?(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Wijethunga, S. N.; Razik, R.Managing employees across different generations is not only a hot research topic, but also a challenge faced by contemporary business organizations in any industry. Generally, it is believed that managing employees across generations is a daunting and a challenging management task due to the differences in their preferences, behaviors and attitudes. The purpose of this research is to examine whether motivational drivers differ across three generations of employees working in the Sri Lankan banking sector. This explanatory study has a cross sectional research design and follows the quantitative methodology and the deductive research approach. The results do not exhaustively support the generational stereotypes concerning motivation that is ubiquitous among management practitioners. A difference among motivational drivers across three generational cohorts was observed only for one category of motivational drivers, which were content based drivers, but not for the process based motivational drivers. This research emphasizes the importance of managing individuals by focusing on individual differences rather than relying on generational stereotypes.Item A Key Model to Provide Required Information at Farming Life Cycle of Crop Production Through A Real-Time Mobile-Based Application(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Mohamed, M. S. A.; Wathugala, D. L.; Indika, W. A.; Madushika, M.K.S.; Gunawardana, D. A. Y. KAgriculture plays an essential role in the developing countries and is the backbone of the Sri Lankan financial system with a large number of small holdings and rural farmers (Chhachhar and Hassan, 2013; Potts, 2016). Farmers face many difficulties relating to low production, marketing, and agribusiness (Henegedara. G.M, 2015). In the digitally connected era, people are given their maximum effort to address the challenges. But the current Gross Domestic Product (GDP) from agriculture in Sri Lanka (7.4%) indicates a diminishing value (DCS, 2019) due to the designed ICT platforms which focused on a limited area of crop production instead of the whole process. Therefore, farmers require context-specific, complete and actionable information to make timely-quality decisions (Ginige et al., 2016). Identification of the factors/parameters/conditions that influence the whole farming lifecycle of crop production is vital for farmers in order to take crucial steps. Hence, mobile phones play an important role in solving collective action problems. Further, speeding up the information which is conveyed to the farmers help them to take decisions much more easily (Cieslik et al., 2018; Nyamba and Mlozi, 2012). This research contributes to identify the factors that impact on the different farming lifecycle stages of crop production and to develop a model that can be effectively addressed through the Govi-Nena mobile-based application (www.govinena.lk).Item Role of Event Marketing in developing Brand Trust and Brand Loyalty: with Special Reference to the Mobile Telecommunication Industry in Sri Lanka(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Gunawardane, W. A. D. N. R.Event marketing appears to be an innovative technique which used by mobile telecommunication companies in order to influence their customers towards a brand relationship. Evidence from literature revealed that the impact of event marketing in creating consumer brand trust and brand loyalty is inconclusive. Further the relationship between brand trust and brand loyalty is influenced by consumer gender and brand commitment. Thus, the purpose of this study is to identify the significance of event marketing on creating consumer brand trust and brand loyalty with a varies impact by consumer brand commitment and gender in Mobile Telecommunication industry of Sri Lanka. The study adopted survey method in order to collect data. The study collected data from three hundred and forty-three (343) respondent using self-administrative questioner. The relationship among event marketing and brand loyalty was significant and the study identified that event marketing could result in creating both brand trust and brand loyalty. Further the brand trust partially mediates the impact of event marketing on brand loyalty. Moreover, the study supported moderating effect of consumer gender and brand commitment on the relationship between brand trust and brand loyalty. The study reveals the importance of event marketing in creating brand trust and brand loyalty of mobile customers, and need of taking gender composition and brand commitment among their consumers in such attempts. The research findings contribute to the relationship marketing literature by providing new insights into event marketing-on of the relationship marketing tools.Item Provision of Social Security for Informal Sector Workers in Sri Lanka(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Goonatilaka, W. S. M.; De Silva, W. I.; Sakalasooriya, N.Ageing will be one of the most significant social transformations of the twenty-first century, which would create significant implications on the social security schemes and well-being of the elderly in Sri Lanka. The objectives of this study are to assess the population ageing trends and its’ implications on existing social security schemes, which are offered to informal sector workers in Sri Lanka. The study was based on both primary and secondary data. Secondary data was collected from relevant State institutions, while primary data was obtained from eight key informant interviews with experts from academia and practitioners. Not collecting primary data from pensioners and defaulters, who were in the informal sector employment, is a limitation of the study.Item Changing Gender Stereotypes: A Survey on Definitions and Dimensions(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Priyashantha, K. G.; De Alwis, A. C.; Welmilla, I.Changing gender stereotypes has been a hot topic among researchers on gender studies since the 1970s. Researchers have considered this concept and tested it in different studies with other variables in various contexts in the world. Anyone who is interested in studying the changing gender stereotypes may require the definitions given and dimensions used by the researchers in this area. Therefore, the main purpose of doing this study is to synthesize the definitions and dimensions on this area and which will make some implications for future researchers. To materialize the purpose of the study, a literature survey was conducted by considering research work published in the past 20 years using the archival method. For that, famous research databases were accessed. Survey results found a common definition for changing gender stereotypes which is believed to be applicable to any society in the world. When it comes to the dimensions used, researchers operationalized the concept using various dimensions where the most commonly used dimensions have been masculinity and femininity. Based on these two dimensions, researchers have used various aspects to cover these dimensions.Item Implementing the Paperless Process through the Employee Database Management System - Case study: With Special Reference to Non- Academic Establishment Division in University of Kelaniya(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Dompelage, P. TIn the global competitive environment, Employee Database Management is a really powerful system in the public sector organization. Most of the Public Sector Organizations do their work through the manual system. According to the present situation of the global world, social distance is more important. In that situation the public sector organizations have found the solutions to do their work efficiently. Hence, the key objective of this study is to understand the existing process in the increment form procedure in non-academic staff and introduce a paperless process through the fully automated system for preparing salary increment. Sample data was collected from the existing increment form process of the university of the last three years and simple statistical tools such as mean values and percentage values were used in the analyzing process of the study. The results showed that there was a waste due to unnecessary processes and practices in the existing process, which leads to inefficiency in the system. The proposed automated system includes a paperless process and saves the cost and time through the efficiency of the system.Item Effect of Road Traffic Congestion on Stress at Work: Evidence from the Employees Working in Metropolitan Areas of Colombo, Sri Lanka(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Weerasinghe, T. D.; Karunarathna, D. I. M.; Subashini, B. L. C.Though the conventional concept of ‘work stress’, its causes and consequences have been adequately discussed in the extant literature, a very little attention has been given to study the ‘stress at work’; especially, the employees’ stress at work which arise due to the experience in traffic congestion. Hence, bridging that lacuna in the literature, and re-constructing the two variables, the current study was initiated to assess the effect of experience in traffic congestion on employees’ stress at work. Predominantly adopting the hypothetico-deductive approach, this study was conducted among a sample of 420 individual employees prone to traffic congestion in metropolitan areas in Colombo. Purposive convenience sampling was used to select the sample whereas the Hair method was used to determine the sample size. Primary data were collected by adopting standard measurement scales via an online questionnaire survey. Data analysis was done with the aid of SPSS and Excel by employing Exploratory Factor Analysis (EFA) and the multivariate techniques of hypotheses testing. Building on the findings of this study, it is concluded to be considered that the experience in traffic congestion as a significant predictor of employees’ stress at work. Therefore, it is recommended for individual employees who are risked at the frequent road traffic congestion to mindfully develop the awareness of, and the readiness for traffic congestion and appropriate coping skills. Further, it is recommended for employers to provide an adequate amount of opportunities for such employees to relax at work.Item Strategic Resource Management and Performance Enhancement of the 3PL Industry of Sri Lanka(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Herath, E. H. M. W. W.; Herath, H. M. R. PThe purpose of this study is to identify the strategic resource management for performance enhancement in the 3PL industry in Sri Lanka. The study reviewed the relevant and recent literature on strategic resource management and 3PL performance to investigate the research problem of the existing low-performance status of the 3PL industry. Supply chains of the world trade network in the twenty-first century highly depend on logistics performance and efficiency, since the variety of services outsourced to 3PL service providers have been increasing constantly. Thus, 3PLs need to assess their internal and external resources including potential external advantages and identify performance factors which bring detrimental effects to the logistics performance. This paper, therefore, systematically reviews extant literature to identify strategic resources and performance factors that are associated with 3PL industry performance. Thereby, fourteen performance factors have been identified with their influence on the industry performance including logistics costs, infrastructure facilities, capital investment, customs clearance, technology application, information technology, logistics competency, policy-making and governing systems, logistics research and innovation, timeliness, international shipment handling, service quality and standards, logistics capability and customer satisfaction. The main contribution of this research is that it enhances understanding of 3PL performance, strategic resources, performance factors, and applicability of four strategic management theories to the identified problem including Resource Based View, Resource Dependency Theory, Transaction Cost Theory, and Network Theory. 3PL performance can be enhanced through bundling strategic resources, acquiring external resources, forming networks and minimizing transaction cost for customers. This paper contributes to the sparse literature that has explained the positive relationship between strategic resource management and performance enhancement of the 3PL industry.Item A Conceptual Review on Motivations of Consumers towards Co- Creation related to New Product Development(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Guruge, M. C. BActive consumer engagement in the new product development stage has gained the spotlight due its ability to drill down the consumers’ needs and design market offerings, which satisfy the consumers. Hence, the consumer’s role has changed to a “prosumer” by combining the role of the producer as well as the consumer. In light of this, the concept of co-creation has evolved and subsequently gained attention of the researchers. However, it is questionable why consumers are simulated to engage in co-creation. This paper therefore is intended to provide a critical evaluation of literature on the motivational factors towards the consumer engagement in co-creation during the new product development stage. A rigorous literature review is carried out by choosing both conceptual and empirical papers mostly published after 2005 in reputed journals in order to critically evaluate the motivational factors discussed by many authors. Based on the content analysis consumer related factors as well as firm related factors are identified as the motivators of consumers towards engaging in co-creation. Subsequently, customer related motivators are financial rewards, social benefits, technological factors, hedonic factors and altruistic factors, which can be divided as explicit and implicit factors based on the visibility and explicit nature. Nevertheless, invitation from the company and ethics of the company are identified as the firm related motivators. Summarizing all these factors a model is presented to extend the research into a conceptual domainItem Overcome from the Shadow: Literature Review of Engagement in Digital Payment on SME Lending in Sri Lanka(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Chanuka, S.; Wickramasinghe, C. N.; Liyanage, S. R.Sri Lanka’s digital payments have experienced an explosive growth during the last five years. Introduction of new financial services channels, progress of information technology, initiatives by the Central Bank, influx of investments by private individuals and accommodative regulations for digital payments jointly has enabled the country to achieve an explosive development in this sector. This growth has opened up new avenues for SME merchants and their stakeholders in terms of payment acceptance and building better relationships with formal financial institutions based on the historical publications published by various researchers. This paper discusses the role of digital payments industry and mega data analysis in financial services, with an emphasis on SME lending based on the parameters defined by the Central Bank of Sri Lanka. Furthermore, this concept paper highlights the impact of digital payments on the informal financial sector.Item An Exploration of Contemporary Issues of Supply Chain Management: A Case on Pharmaceuticals Manufacturing Industry in Sri Lanka(2020) Gunawardana, D. M. B. P. P.; Herath, H. M. R. P.Supply Chain Management (SCM) has a crucial role in facilitating production, marketing, logistics and purchasing processes of an organization since it may focus on the management’s attempts to maintain or build competitiveness in changing environment of those. This study was carried out as qualitative cross-sectional multiple case studies using semi-structured interviews to collect data. Case studies were chosen on the judgmental non-probability sampling method to explore contemporary issues and the reasons of SCM in the pharmaceutical manufacturing industry of Sri Lanka. It further tried to recommend the solutions to mitigate those issues to increase the effectiveness of the pharmaceutical supply chains. Interviews were conducted with the employees who are responsible for SCM from each case study. A thematic analysis was carried out to achieve the purpose of the study using Nvivo 12. Unpredictable lead time, no proper guideline or standards in custom for pharmaceutical product regulations, lack of temperature control in warehouses at custom, underutilization of human resources consuming, delaying duty waiver and other regulatory approval from the National Medicines Regulatory Authority (NMRA), frequent changes of the NMRA guidelines without any grace period, technical knowledge gap of employees for R&D, and challenge from generic competitor products from other countries were identified as the major drawbacks in SCM process of pharmaceutical supply chains in Sri Lanka. Further, failure to identify correct raw materials suppliers, issue of Minimum Order Quantity (MOQ), buffer stock maintenance issues, no proper reverse logistics management procedures, shortage of approved vehicles for transportation, finding of trustworthy local packing materials suppliers, forecasting errors, and communication gap or language barrier of employees also slower the effectiveness of supply chains.Item Affective Commitment: The Role of Work-life Balance and Organizational Pride (with special reference to XYZ Glove Manufacturing Company in Sri Lanka) 25(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Nadeeshani, M. H. C. S.; Nishanthi, H. M.For any organization, ensuring the employment of a committed work force is detrimental for their future success. Of which creating an affectively committed employee is even harder. Even though many determinants of affective commitment and work-life balance (WLB) have been extensively researched, the impact of organizational pride on these main variables were not significantly visible especially in the Sri Lankan context. Hence, the major purpose of this study was to identify the impact of WLB on affective commitment by exploring the mediation of organizational pride. The current study is a cross sectional study comprising a sample of 134, junior executive and above level, employees in XYZ Company. The data was gathered using the simple random sampling technique through a standard questionnaire that was distributed via google doc. and paper – pencil surveys. The hypotheses were tested using the Pearson correlation coefficient, linear regression analysis. Findings revealed that WLB has a significant positive impact on affective commitment as well as organizational pride. Further, it was revealed that organizational pride has a significant impact on the affective commitment of junior executive and above level employees in XYZ company. Apart from that, organizational pride partially mediated the relationship between WLB and affective commitment. Hence, it is concluded that organizational pride has a considerable impact on enhancing the relationship between WLB and affective commitment.Item Application of Artificial Intelligence in Marketing Mix: A Conceptual Review(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Nanayakkara, N. W. O. K. D. S. P.Integration of technology into the business context is one of the centuries old marvel, where the difference is defined in terms of innovations and processes improvements. In recent years, Artificial Intelligence (AI) has turned out to be an emerging trend in diverse fields: business, education, science, medicine and automotive. AI has also been integrated into marketing and such integrations have become a fast-growing trend which guarantees the competitive advantage in the business context. In order to execute AI in marketing strategy, companies have redefined their marketing mix with AI. Empirical studies are found explaining how AI leverage the marketing mix with the presence of extensive data by encouraging business intelligence decision making related to future business processes, consumer behavior, and market trends which leads to promote decision making, which creates businesses a competitive edge over its rivals. Alongside, this paper attempts to appreciate the application of AI, embedded technologies and automation in aiding the 4Ps of marketing. The literature review was carried out addressing the key sub insights associated with marketing and AI. Journal articles have been reviewed as the main source of information to structure the contents with empirical justifications. Lastly, the paper deliberates how embracement of AI, results in designing marketing mix and the author attempts to explain the future potential implications of AI with regard to the 4Ps.Item Effect of Facilitating Conditions on Intentions and Actions Towards Digital Banking Adoption: A Multivariate Analysis(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Nayanajith, D. A. G; Dissanayake, D. M. R.; Weerasiri, R. A. SOrganizational infrastructure consisting of institutional structure, practices, processes and technical infrastructure which encompasses physical IT assets, operating systems & firmware, data storage, and security related to IT infrastructure significantly affect acceptance of innovative digital technology by the customers. In this context, present research examines the significance of facilitating conditions towards intentions and actions of digital banking adoption in the context of Sri Lankan commercial banks. Sample was drawn from the students of University of Kelaniya, who possess digital banking facilities. Duly completed questionnaires totaling to 268 were considered for data analysis. Unified theory and theory of reasoned action have been adopted and dimensions of the variables were measured by five-point likert scale. MANOVA, ANOVA with contrast tests and discriminant function analysis were also used as analysis tools. Empirical evidence supported the hypotheses indicating the significance of facilitating conditions whilst specifying the importance of organizational infrastructure, in particular. Restrained sample selection and using only a quantitative method were limitations of the present study. Nevertheless, findings of the research would be beneficial in uplifting the status of digital banking adoption in Sri Lanka amidst the prevalence of COVID-19 pandemic which hindered the growth of the entire banking sector. Multivariate analysis and incorporation of related models/variables would contribute towards originality of the study. Similarly, future research could be performed in different contexts by integrating interrelated models and variables seeking novel findings.Item A Study on Blue – Green Economy: Evidence from Sri Lanka(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Madara, K. H.; Perera, L. A. S.Homo Sapient in 21st Century focus their attention in making an economy which is not only economically sustainable but also socially and environmentally sustainable and resilient since they have been suffering from environmental and social hazardousness. So the study of green and blue economy has emerged as an area of importance. Current study is aimed to evaluate whether Sri Lankan economy falls into Blue-Green Economy. The research framework captures three classifications and nine variables. This research has used secondary data gathered from Central Bank Reports and World Bank Reports during a period of eighteen years (2000-2018). To analyze the data, it has used descriptive analysis, T – test analysis for one sample t-test and paired mean t-test and content analysis. As a conclusion, it can be determined that there is a blue- green economy in Sri Lanka but it should further reduce the impact of greenhouse gas emissions.