ICBI 2023
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/27062
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Item Nexus Between Sustainability Learning and Pro-Sustainable Behavior: A Case of Sri Lankan Employees with Professional Accounting Background [A Concept Paper](Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Perera, H. M. M.; Patabendige, S. S. J.Sustainable development that balances economic, social, and environmental concerns is seen as a key requisite for the future survival of life on our planet, as we know, and there have been fervent calls in the past for global education systems to support knowledge, skills, and competencies that lead to such behavior. Yet, there is a paucity of research on how sustainability development objectives are incorporated into learning and whether such efforts have yielded the desired outcomes. In recent times, accounting professionals have been drummed up as sustainability champions in businesses where they are expected to not only focus on their traditional accounting duties but also create and link internal systems and processes to ensure that sustainability matters are measured and managed to support the business objectives of their firms. This study draws on Ajzen’s (1991) Theory of Planned Behavior to elucidate pro-sustainable behavior by identifying such behavior to depend on three dimensions i.e., personal attitude towards a particular behavior, normative beliefs, and motivation to comply, and their belief in the ability to control their performance. Moreover, the study expects such pro-sustainability behavior to be supported by complex knowledge and skills acquired through formal sustainability learning detailed through five competencies – system thinking, anticipatory thinking, value thinking, strategic thinking, and interpersonal competencies. In particular, the present study aims to investigate the relationship between competencies developed through sustainable learning initiatives and their subsequent influence on the pro-sustainable behaviors of accounting professionals covering all three sustainability components i.e., pro-environmental, pro-social, and pro-economic behaviors.Item Relationship between Digital Content Marketing and E-Brand Loyalty in the Non-Bank Finance and Leasing Sector of Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Warnakula, K. N.The study begins by emphasizing the importance of DCM in building connections, trust, and brand engagement. It highlights the lack of a clear definition for content marketing but underscores its role as a comprehensive skill set. The research explores the theoretical foundations of DCM, incorporating concepts such as hedonic and utilitarian values, and the uses and gratifications theory, which explains factors affecting consumer demand for media content. A conceptual framework is proposed to illustrate the relationships between DCM, hedonic and utilitarian values, and EBrand Loyalty. Hypotheses are formulated to examine these relationships. The study adopts a quantitative approach, conducting surveys among social media users in the non-bank finance and leasing sector of Sri Lanka. Reliability analysis confirms the internal consistency of survey scales. Correlation analysis demonstrates strong positive relationships between DCM, hedonic and utilitarian values, and E-Brand Loyalty, confirming the significant impact of DCM on E-Brand Loyalty. The study underlines the importance of considering both hedonic and utilitarian values in digital marketing strategies. In conclusion, this research highlights the crucial role of DCM in shaping E-Brand Loyalty in Sri Lanka's non-bank finance and leasing sector. It emphasizes the need for marketers to incorporate both hedonic and utilitarian values into their digital marketing campaigns. Future research should explore specific factors influencing E-Brand Loyalty and expand the study's geographical scope. The study's limitations offer opportunities for further investigation and provide valuable insights for marketers navigating the digital landscape in this sector.Item Workplace Phubbing and Organizational Embeddedness: A Conceptual Paper(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Malalage, G. S.; Karunarathne, R. A. I. C.Despite the increasing reliance on the internet and mobile devices while giving less attention to companions which is known as pubbing, very few studies have explored workplace phubbing and its outcomes, in particular, organizational context. The aim of this study is to develop a conceptual model to increase our understanding of workplace phubbing and organizational embeddedness. Based upon Social Exchange Theory, embeddedness literature and congruence concept, we developed a conceptual model. The model delineates how (in)congruence effect of employee (self) and supervisor (other) phubbing influence on employee embeddedness through selfefficacy. We propose that the congruence effect of supervisor and employee phubbing significantly influence employee self-efficacy. Moreover, we propose that this effect is higher when employee phubbing is higher than supervisor phubbing. In addition, we postulate that workplace phubbing influence on organizational embeddedness through self-efficacy. Thus, this study aims to contribute to the existing literature by proposing the simultaneous effect of employee and supervisor phubbing on selfefficacy and organizational embeddedness. We recommend future researchers to test this model with empirical data.Item Developing a Conceptual Framework to Investigate the Demand Articulation of SMMEs for Digital Marketing Adoption and Performance: Reference to SMMEs in the Sri Lankan Tourist Lodging Industry(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Herath, H. M. B. I.; Razi, M. J. M.The concept of demand articulation is acknowledged in the field of marketing science as a valuable tool for implementing industry-specific policies aimed at expediting the commercialization of emerging technologies. The objective of this study is to construct a conceptual framework for examining the relationship between social media adoption and performance in the tourist lodging industry in Sri Lanka, focusing on the demand articulation for digital marketing by small, medium, and micro enterprises (SMMEs). The researcher conducted a thorough content analysis of the digital marketing behaviors on social media of SMMEs in the tourist lodging industry. The findings indicate the applied gap reflecting the scarce levels of digital marketing strategies in the realm of social media marketing (SMM), specifically in areas of video marketing, property management system (PMS) utilization, content updating, social media boosting and optimization, and overall liveliness. The researcher has considered the policy-related demand articulation on social media adoption by investigating the impact on the existing TOE model to construct a new framework to address the theoretical gap. The study mainly revealed that the new technology demand articulation leads to its adoption by the SMEs on demand-side innovation policies, sectoral policies, and challenge policies based on the literature review.Item Does Sustainable Responsible Investment Cause Better Portfolio Performance: Concept Paper(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Rathnayake, S.; Nanayakkara, K. G. M.The aim of this paper is to examine the performance of portfolios that are constructed based on environmental, social and governance (ESG) scores. The financial industry's growing need for sustainable products indicates that interest in ESG and sustainable investing is set for the long haul. The subject has been debated for a while, and earlier research on the risk-adjusted return differential between conventional and sustainable funds has produced various findings. This study will be carried out in part because previous research has concentrated on capital markets that are bigger, mostly developed countries. There is a huge lack of research in the developing country context. The purpose of this study is to close the knowledge gap about how different fund types performed financially in a developing market. This study will select all developing countries in the South Asian region. According to the World Bank categorization, the following are the countries: Maldives, Sri Lanka, Bangladesh, Bhutan, India, Nepal, and Pakistan. Data will be collected using Bloomberg. Financial data collected will be analyzed using panel data regression analysis.Item A Conceptual Paper on an Extended Model of Goal Directed Behavior to Understand Entrepreneurial Intention of University Students(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Jayasinghe, M. R.; Shamil, M. M.; Fernando, W. R. P. K.Despite empirical evidence regarding the capability of entrepreneurship in improving economies, there is a gap in utilizing the potential of graduate entrepreneurship for such purposes in financially hit Sri Lanka. Understanding the antecedents of entrepreneurial intention of undergraduates in the career decision making stage and having a higher likelihood of entering and retaining in self-employment given their higher educational attainments, is important for future measures to promote graduate entrepreneurship. As behavior is driven by goals, according to the Model of Goal Directed Behavior (MGB), the aim is to test the applicability of an Extended MGB to examine the entrepreneurial intention (EI) of Sri Lankan state undergraduates. Research Gaps indicated the need to explore the impact of the MGB components, and the perceptions of supportive university environment, recessionary economic context, and entrepreneurial culture, on EI. A positivist philosophy, deductive research approach, survey research strategy, mono method quantitative research choice, cross sectional time horizon and a structured questionnaire technique will be used to collect data from a stratified cluster sample of 581 undergraduates from a sampled population of 7328. Findings will help enhance the understanding regarding the antecedents of entrepreneurial intention of undergraduates and offer recommendations for educators and policy makers for promoting graduate entrepreneurship.Item Impact of Psychological Capital on Altruistic Behavior of First Line Managers in the Business Process Management Industry: Mediating Effect of Work Engagement(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Wickremasinghe, D. S.The aim of this study is to examine the mediating role of work engagement (WE) between psychological capital (PsyCap) and Altruism - a dimension of organizational citizenship behavior (OCB), in a sample of employees who are first line managers (FLMs) of the Business Process Management (BPM) sector in Sri Lanka. Both quantitative and qualitative methods to be employed to derive at the outcome. The study expands on current literature, based predominantly on the Conservation of Resources (COR) Theory and the Job Demand-Resources (JD-R) TheoryItem Stimulants of the Perceived Customer Value of Rooftop Solar Photovoltaic Panels and its Impact on Intention to become a Prosumers through the Moderation of Innovative Energy Consumption in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Ratnasingam, G.The global recognition of unsustainable energy sources has propelled the need for a shift toward sustainable energy sources at the household level, necessitating a social change. This study seeks to explore the motivating factors that drive Sri Lankan households to become prosumers by generating electricity through photovoltaic solar panels. Key stimulants include the need for power, economic factors, and an interest in solar power. The research will employ a questionnaire prepared as a Google Form and shared with the public via an online platform. This study holds significance in guiding marketers and policymakers to develop strategies for attracting potential consumers and alleviating the strain on the national grid. Additionally, the findings may provide valuable insights into consumer behavior and the adoption of renewable energy sources in Sri Lanka and other developing nations. While this study won't directly assess the impact of prosumers on energy consumption patterns and grid stability, it may pave the way for future research in this direction. The study is grounded in the Ecological Modernization theory and the Optimal Stimulation theory along with the concept of innovative consumption.Item Developing a Business Simulation Game to Enhance Innovation Readiness of Organizations: A Design Based Research(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) De Silva, T. R.; Yatigammana, M. R. K. N.This concept paper narrates a study aimed at investigating the process of developing a set of design principles and a scientifically validated business simulation game to enhance the level of innovation readiness within organizations, based on contemporary best and emerging practices. The study will employ an empirical approach using the Design-Based Research (DBR) method, which integrates theory and design elements. The uniqueness of this study lies in its integration of various concepts of innovation readiness and business simulation design, providing a holistic framework for enhancing organizations' ability to innovate. Additionally, the study incorporates theories such as Cognitive Flexibility Theory, change efficacy, change valence, and experiential learning to create a business simulation game. The anticipated outcomes are twofold. Firstly, the establishment of a set of design principles will guide future research endeavors and aid in the development of similar simulations. Secondly, the creation of a robust simulation game will enable organizations to enhance their level of innovation readiness, leading to better and faster innovations.Item Exploring Gender Bias in the Sri Lankan Maritime Industry(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Karunatilleke, A. W.; Herath, R. P.; Gunasekara, U. L. T. P.A seafarer is someone who works on any type of marine vessel. The number of female seafarers is significantly lower than the number of male seafarers in the same ranks. To find the basis for the research, a pilot study has been conducted and it is discovered that there is a dilemma in men's perspectives on female participation in the field, further study is proposed to examine this dilemma and determine the reason why this exists among women's representation in the field. This study on Sri Lankan seafarers introduces for the first time an inquiry into the perceptions on the role of Sri Lankan women seafarers, this is a qualitative study with both male and female participants to determine perceptions of gender bias. The thematic analysis was utilized to analyses the data, which would be gathered after several interviews. The index is structured around two basic dimensions of bias, which are open bias and hidden bias. This concept paper would be the first index to capture the men’s perceptions of women in the context of the Sri Lankan maritime sector and offer a suitable approach and implications for future research would be discussed.