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Browsing by Subject "corporate image"

Browsing by Subject "corporate image"

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  • DEVELOPMENT AND EVAPORATION OF CUSTOMER LOYALTY: A NEW CONCEPTUAL MODEL. 
    Karunaratna, A.C.; Kumara P.A.P.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Customer loyalty has become a strategic tool in the highly dynamic and competitive business context. Due to the magnitude of its impact, loyalty is treated as the new mantra for sustained growth and profitability of the ...
  • IS IT EASY TO CHANGE CORPORATE IMAGE - CASE STUDY OF THE LARGEST POLISH BANK PKO BP. 
    Szwajca, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Building and maintaining the image of the bank as a stable and secure institution is a serious challenge for the contemporary banks. An even greater challenge is an attempt to change the previous, strongly embedded image ...

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