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Browsing by Subject "Youth"

Browsing by Subject "Youth"

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  • Advertisement Appeals and AIDA Principle: A Correspondence Analysis Purview 
    Chacko, C.P.; Menon, G.S.; Paul, F.; John, E.; Nizar, N.; Suhail, M.; Nizam, H. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Advertisement is an effective tool used to create positive opinion among the consumers about the brand/product. Advertisement has a significant impact on the consumer at a subconscious level. The primary purpose of this ...
  • English language and its usage among the youth 
    de Silva, T. (Department of English, Faculty of Humanities, University of Kelaniya, Sri Lanka, 2016)
    There have been many researches done on the use of English language by the youth of Sri Lanka and for what purposes they find it necessary to learn English as a language in a rapidly globalizing world. Most studies show ...
  • The impact of television advertisements on youth buying behaviour with special reference to fruit drink market in Sri Lanka 
    Nadeeka, H.S.; Weerasiri, R.A.S. (The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka, 2015)
    This study aims to establish whether the effects of Television advertisement influences today's youth for buying decisions for fruit drink market in Sri Lanka. A television advertisement has enhanced their involvement ...
  • Predicting young consumers' take up of mobile banking services in Sri Lanka 
    Senevirathne, R.P.S.M. (Department of Accountancy, University of Kelaniya, 2015)
    The internet has had a significant impact on financial institutions, allowing consumers to access many bank facilities 24 hours a day, while allowing banks to significantly cut their costs. Research has shown that online ...
  • Reasons for youth migration in Sri Lanka with emphasis on regular and irregular youth migrants 
    Pingama, A. (Faculty of Humanities, University of Kelaniya, Sri Lanka, 2016)
    Many governmental and non-governmental institutions have taken steps in order to create a better future for youth. This includes provision of education, skill development, social inclusion, social equality and overall ...
  • Risk factors for deliberate self-harm in young people in rural Sri Lanka: a prospective cohort study of 22,000 individuals 
    Fernando, K.; Jayamanna, S.; Weerasinghe, M.; Priyadarshana, C.; Ratnayake, R.; Pearson, M.; Gunnell, D.; Dawson, A.; Hawton, K.; Konradsen, F.; Eddleston, M.; Metcalfe, C.; Knipe, D. (Sri Lanka Medical Association, 2021)
    Background: Over 90% of youth suicide deaths occur in low- and middle-income countries. Despite this relatively little is known about risk factors in this context. Aims: Investigate risk factors for deliberate self-harm ...
  • The Role of Youth Participation in Community Development 
    De Thabrew, C.K.; silva, N. (19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018)
    Youth participation in community development has been viewed as one of the most effective methods for promoting young people’s active engagement with social services. However, in rural communities of Sri Lanka, young ...
  • Sri Lankan youth and their disclosure to computer literacy: Review 
    Moragolla, U.R.G.D.A.K. (Department of Economics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016)
    Computer literacy is essential for success in the developing world (Hindi et al., 2016). The global acceptance of Information and Communication Technology (ICT) has majorly captured the area of education, as it plays a ...
  • A Study on the Effect of Urban and Rural Divide on Youth Development Index (YDI) in Sri Lanka 
    Kotigala, T.K. (. 3rd National Research Conference on Applied Social Statistics (NRCASS – 2017), 2017)
    Youth development has become critical for young people worldwide, in order to realize their capabilities to pursue decent employment, education opportunities, health and wellbeing, as well as civic and political empowerment. ...
  • Sustainable Development and Sri Lankan Youth 
    Wijesinghe, K.M.H.V. (In: Proceedings of the International Postgraduate Research Conference 2017 (IPRC – 2017), Faculty of Graduate Studies, University of Kelaniya, Sri Lanka., 2017)
    Today, sustainable development has become one of the key priorities of national policy making of any country. Sustainable development focuses on a wide array of aspects ranging from the most basic socio-cultural aspects ...

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