Browsing by Subject "Sri Lankan context"

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Age Group and Financial Literacy Rate; Based On Wewala West GN Division

Perera, P. G. T. N. (4th National Research Conference on Applied Social Statistics, Social Statistics Students’ Association, Department of Social Statistics, Faculty of Social Science, University of Kelaniya, Sri Lanka, 2018)

Financial decision making is an integral part of daily life of people. Most of financial decisions are made as own decision without advise of financial specialists. Financial literacy has direct impact on financial decision ...
Age Group and Financial Literacy Rate; Special Reference to Wewala West GN Division

Perera, P. G. T. N. (4th National Research Conference on Applied Social Statistics 2018/2019. Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019)

Financial literacy has direct impact on financial decision making. In present society there are some troubles with lack of financial literacy. According to the previous literature in many countries, one can identify various ...
Impact of Celebrity Endorsement on Consumer Buying Behavior: With Special Reference to Telecommunication Sector in Sri Lanka

Kavindya, M.D.A.; Weerasiri, R.A.S. (Department of Marketing Management, University of Kelaniya, 2017)

The purpose of this study is to identify the impact of celebrity endorsement towards consumer buying behaviour in telecommunication services sector in Sri Lanka. It provides the support in identifying the impact of celebrity ...

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