Browsing by Subject "Marketing Strategy"

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DIGITAL MARKETING IN THE BOOK INDUSTRY.

Nascimento, S.P.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Marketing in the book industry has followed the same strategies. Digital marketing has scarcely been used by companies such as the Portuguese bookstore franchise Bertrand. Bertrand is one of the oldest bookstores in the ...
Emergence of Rural Markets in India; Opportunities, Threats and Innovations

Agarwal, H. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)

Rural India, which was earlier ignored by marketers, is now attracting more and more companies towards it. Marketers now see a need to tap this segment of the population where they see a huge scope for marketing. But only ...

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