Digital Repository

Browsing by Author "Xavier, Jesrina Ann"

Browsing by Author "Xavier, Jesrina Ann"

Sort by: Order: Results:

  • Disentangling Organizational Challenges and Change in a Pandemic through Design Thinking 
    Xavier, Jesrina Ann; Jambulingam, Manimekalai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The advent of design thinking as a tool for innovation and problem solving has led to its adoption in a range of organizations, especially during this Covid19 pandemic. While proponents of design thinking continue to focus ...
  • Innovation Process through Generational Change of Women Entrepreneurs in Family Business: A Conceptual Framework 
    Abdullah, Arliza; Xavier, Jesrina Ann; Feranita, Feranita (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Women have always played an integral part in family business and yet for decades their work has mostly been unrecognized and their presence almost invisible. In the past decade, however, things are starting to look brighter ...
  • The Power of Stars: Celebrity Athlete Product Endorsement in Social Media 
    Jiang, Nan; Wei, Khong Kok; Ling, Gan Jen; Shasha, Teng; Xavier, Jesrina Ann (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, star athletes are global brand personalities. The increased popularity of the professional sport has contributed to elevating exceptional athletes to international star status. At the same time, social commerce ...

Search Digital Repository

Browse

My Account