Browsing by Author "Jinadasa, M.P.K."

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A study of the application of the Community Radio in the Sri Lankan Perspective; Based on Kothmale Community Radio
(11th Annual Research Symposium, Faculty of Graduates Studies, University of Kelaniya Sri Lanka, 2010) Jayasekara, A.H.D.; Jinadasa, M.P.K.; Rajapaksha, S.; Harath, D.B.; Somarathna, D.
The objective of this study is to analysis of the impact of the Kothmale Community Radio towards its community. Problem is that why does community radio not function properly and what are the consequences that lead to collapse the Community radio. The Hypothesis The principle of the community radio has not been appropriately established. This study was carried out during the period of in 2010. Methodology has consisted both quantitative and qualitative approaches. In this, it was used survey study consisting 250 questionnaires, for Kothmale and villages which are closely situated behind the community radio. Participatory observation and interviewing were used as the qualitative tools. Findings reveal that at the early stage there was a great impact upon its community. In comparison to its beginning there is no consequential participation of the rural community for the radio and in return no greater advantage upon the rural mass at present. Nowadays, the impact of the national radio channels has been a wide practice rather community radio. No community participation as emphasized in its principle for the development of the community while, bigger political interferences which are channeled through the top to down political higher achy.
A Study of the Changing Pattern of Book- Readership and the Impact of Media Usage Towards It
(09th Annual Research Symposium 2008, 18th and 19th December 2008. Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka, 2008) Jinadasa, M.P.K.; Jayawardana, M.D.; Ghanarathna, T.; Jeewani, H.; Sammani, E.
Communicational meanings of Dahaata wannama (Eighteen classical Kandyan dances of Sri Lanka)
(University of Kelaniya, 2008) Shanaz, S.A.F.; Jinadasa, M.P.K.
A development of communication model, which can be made folk media for the rural community development programme in Sri Lanka
(Sabaragamuwa University of Sri Lanka, 2006) Rajapaksha, C.; Jinadasa, M.P.K.
Internet through mobile phone and its cognitive and behavioral impact: changing sexuality
(2015) Jinadasa, M.P.K.
Kandyan Kingdom and Social Communication; Reflection of the South Indian culture and political system by the incident of the caught of King Sri Wickrama Rajasinghe at Bomure – Gallahawatta,Medamahanuwara
(University of Kelaniya, 2015) Jinadasa, M.P.K.
This study focuses on identifying social communication of the incident of the caught of King Sri Wickrama Rajasinghe at Bomure- Gallahawatta in Medamahanuwara. And also specifically objectives to understand some of the local Buddhist societal aspects of Kandyan political culture and upcountry Buddhist society in terms of South Indian political system. While the history treats a chronological narration refers with the King Rajasinghe, era of Kandyan Kingdom has made a highly sensational reporting based on the British govern upon the king Rajasinghe and the misuse of power in his administration. However, history says king Rajasinghe and his brutal massacre of Ehelepola Family as a political punishment, which can be proved on the basis of south Indian goddess culture and violent politics. On the other, classical Buddhist culture has also been deeply transformed by the impactful association of South Indian religious politics in the Kandyan era. Proof of the purity and virginity by the evidence from blood in the white cloth after honeymoon cannot be accepted as a pure Buddhist ritual or rite as south Indian religion of Hindu gods were instrumental in forming Buddhist culture and society of the Kandyan last kingdom. This assumes that the severe violent crime occurred in the Ehelepola punishment is possible at this vantage point. In conclusion, the fact that the British govern was instrumental in safeguarding local Buddhist culture in response to the south Indian religious politics and culture was controversial by the desire of taking power from local kingdom under the pervasive ideology of British imperialism. The study suggests finally as local Buddhist rites and rituals have been broadly shaped by the south Indian politics and religious society with non-Buddhist Indian thoughts, Buddhist social practices seek an immediate reform for the betterment of Buddhist social system.
Rate of crime and the involvement of the army soldiers in post conflict society in Sri Lanka; gender representation in crime and lack of the psycho - social awareness in the army profession
(American Research Institute for Policy Development, 2015) Jinadasa, M.P.K.
The Role of Organizational Creativity towards Innovations: A Conceptual Review on Services Sector Research Directions
(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Dissanayake, D.M.R.; Wastantha, H.L.N.; Jinadasa, M.P.K.
Previous researches and recently found empirical studies have equally treated creativity and implementation as highlights of competitive edge for an organization. This study has followed a deductive approach to review different thoughts and key components of early studies to present how creativity and innovation have been examined. Accordingly, contribution to knowledge has been proposed via a critical review of literature. Creativity is something done by creative people, and researchers found in aged-decades seemed their works in par with this notion focusing predominantly on individual differences. Most of the studies have aligned to the postulations of “creative” by extending its connection addressing how they are different from individual subjectivities, how it has centered to gain y competitiveness, connections of creativity towards environment, role of personality traits, and works styles of creative people. In brief, traditional approaches emphasized the importance of helping people to become more creative in their work environment and it ignored the role of the social environment in creativity and innovation which is intensively examined in the contemporary researches. Alongside, contemporary approach assumes all humans with general abilities are able to present at least creative work in some domain provided that social environment and related factors are laid as complementary integration to the system or procedures that push individual dynamics on creative behavior. This paper reviews those concepts and provides a guide to services sector organizations referring the practice –related directions to initiative service innovations. Further, this paper highlights and concludes avenues to extend future studies towards service innovations by highlighting Sri Lanka as a specific context for services.
The Role of Organizational Creativity Towards Innovations: A Conceptual Review on Services Sector Research Directions
(Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2017) Dissanayake, D.M.R.; Wastantha, H.L.N.; Jinadasa, M.P.K.
The notions of creativity and implementation are two identical activities of innovation process, and it could find different antecedents or determined indicators for an organization to spark the creativity. Both earlier researches and recently found empirical efforts have equally treated creativity and implementation as highlights of competitive edge for an organization. This study has followed a deductive approach to review different thoughts and key components of early studies to present how creativity and innovation have been examined. Accordingly, contribution to knowledge has been proposed via a critical review on literature. According to the key notions found in the study, some factors have been identified as key determinants for creativity concept including organizational climate and culture. Creativity is something done by creative people, and researchers found in aged-decades seemed guiding their works in par with this notion focusing predominantly on individual differences. Most of studies have aligned to the postulations of “creative” by extending its connection addressing how they are different from individual subjectivities, how it has centered to gain y competitiveness, connections of creativity towards environment, role of personality traits, and works styles of creative people. In brief, traditional approaches emphasized the importance of helping people to become more creative in their work environment and it ignored the role of the social environment in creativity and innovation which is intensively ponded in contemporarily researches. Alongside, contemporary approach assumes all humans with general abilities are able to present at least creative work in some domain provided social environment and related factors are laid as complementary integration to the system or procedures that push individual dynamics on creative behavior. This paper reviews those concepts and provides a guide to services sector organizations referring the practice –related directions to initiative service innovations. Further, paper highlights and concludes avenues to extend future studies towards service innovations by highlighting Sri Lanka as specific context.
A Study of Music Therapy in Hindustani Ragadhari Music (With special reference to the Psychotherapy of Music)
(University of Kelaniya, 2007) Dias, R.R.; Jinadasa, M.P.K.
Music is the finest of Fine Arts and is a Universal Language. It influences all levels of human existence. It is a medium of effective mode of communication, which can be both a pleasant and healing experience. Modern science and medicine are now rediscovering the healing powers of music, And music therapy is the specialized use of music in treating persons with special needs in mental and physical health, rehabilitation and special education. In the west it is now an accepted form of treatment even within orthodox medical practice. Ilindustani music (Ragadhari) is also very much considered as a form of therapy. There are certain research and study centers for music therapy in I Iindustani music as well as western music. The Raga Research centre in Chennai, India is currently making a comprehensive study of Indian ragas and evaluating their therapeutic potential with the help of musicians, Doctors and psychiatrists. It is believed that classical Indian ragas can produce remedies for a whole host of conditions ranging from insomnia, high and low blood pressure to schizophrenia and epilepsy. Music is capable of improving happiness, peace, health and concentration. It is however important to know the method and duration for which music therapy is to be administered. This knowledge can be obtained through regular experiments and experience. The first step towards this is the correct diagnosis of the disease and then the selection of the precise raga that will be helpful. Procedure, discipline and a systematic method will help achieve this goal.
A Study of the Circulation of Electronic Obscene Communication in Sri Lanka (With Special Reference to Internet and Compact discs)
(University of Kelaniya, 2007) Jinadasa, M.P.K.; Rajapaksha, S.
Obscene media gives a rapid expansion in Sri Lanka at present. The major reason behind this situation is the inability to access an open discourse of the sexuality and reproductive health education. Some of the technological improvements also affect this matter directly. These rapid circulations of pornographic communication have created certain sociocultural infections. A society of perverted sexual desires can be formed as a result of this condition. Insufficiency of relevant objective studies of this subject has increased this problem. Mobile phone as a current technological tool of communication is more crucial in disseminating this type of photographical texts. There is a trend in exclusive obscene visuals by using high technological camera facilities and sending them to varieties of audiences without any restriction. Phonographic length films can be abbreviated to a 2-3- minutes and putting them into mobile phones is a recent tendency. It is accessible for any sort of audiences. This has created a social issue. In this paper it is concerned to study the prevalent socio- cultural threats and to make a proper communicative programme in order to make awareness among the vulnerable groups.
A Study of the Potentiality in the Usage of Docudrama for Development Communication in Sri Lanka
(University of Kelaniya, 2007) Samarakoon, A.; Jinadasa, M.P.K.
A Docudrama is a type of drama that combines elements of documentary and drama. Docu-drama, drama- documentary, drama-doc or docu- fiction are some other names in introducing this Genre. It may entirely consist actors performing recreations of documented events, or may combine that with contemporaneous footage of the events themselves. Docudrama enriched with development communication characteristics such as a basic message, Literacy, Health, Social Change, Persuasion, A wareness .... etc. This Genre has the potential to change human attitudes and behavior with a message through the dramatic structure. Some docudramas in Sri Lanka in the resent past achieved this goal. Each of them target a special development message, either Health or Social modernization. Docudrama Message Producer Allalaga Walauwa Leprosy Dharmasena Pathiraja Maya Mandira Phobia Dharmasena Pathiraja Wannihamilage Kathandaraya social change Dharmasena Pathiraja Dolosmahe Gangawa social change Thissa Abesekara Iduru Dora AIDS Wasantha Obesekara Charulatha Epilepsy Wijayal_)ha_l21lashree Docudrama could be used for development programmes with a great deal of productivity yet the problem faced by Sri Lanka is that the usage of docudrama for this purpose at present is at its lowest. Though we can see some productions, those have not been used effectively for the purpose of development communication. Our major intention is to provide a thorough background by introducing the potential in this genre for the development sector in both Government and private sectors.
A study of the use of psychological theories and concepts for understanding the nature and impact of media and communication; Media psychological perspective
(University of Kelaniya, 2008) Jinadasa, M.P.K.
The Changing Pattern of Sinhala Classical Song on the Impact of Electronic Media; With Special Reference to Radio and T.V Media in Sri Lanka
(11th Annual Research Symposium 2010, Sri Lanka, 30th November and 1st December 2010. Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka) Jinadasa, M.P.K.; Dias, R.R.
Use of Language for Public Relations: A Case of Sinhala Dialects
(Department of Linguistics, University of Kelaniya, Sri Lanka, 2016) Jinadasa, M.P.K.
Language is utilised for building relationships among peers. Public Relation is a process of making strong understanding and image building among stakeholders of an institution. Despite the fact that variety of tools and techniques are used to make effective forms of public relation campaigns, language has been used for a credible and live form of interactive verbal communication in the public relation contents and tools. Creative writing and innovative presentation is an intrinsic feature at the phase of critical thinking in the practice of public relation. This study explores the effective forms of the use of Sinhala dialectic languages in creative writing and creative programming in the public relation campaigning. A qualitative, textual analysis is used for the study. For this, dialects of Medadumbara, Udadumbara, Mahiyanganaya, Galgamuwa, Nikaweratiya, Trincomalee and Hambanthota have been used. Participatory observation at their social interlocutors and live interviewing were key tools of data gathering. Accordingly, this study yields the following conclusions; Sinhala regional dialects remains rich in the use of communication for making a thorough rapport among peers. Regional nonverbal behaviours to verbal communication have given much credible ecology in their dialogues and discourses. Familiar associations, neighborhood and kith and kinship are some of the social aspects that enhance the amicable use of words in reciprocal understanding among relevant stakeholders. Use of sound balance, different form of language expressions, regional cultural gestures and postures, kinetics, proximity in social communication are some of the identified characters behind the productive use of langue for making effective public relation in the community relation in village level interrelations. Rural areas of living are yet not polluted by the use of urbanised use of language. Community oriented use of language and regional cultural oriented use of dialect are being transformed by the association of mainstream use of language in the common popular platform of interpersonal communication.