Browsing by Author "Jayasinghe, J.A.P.M."

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Effect of Environmental and Socio-Cultural Impacts Caused by Tourism on Residents’ Lives Ancient City of Anuradhapura
(Department of Archaeology, University of Kelaniya, 2020) Jayasinghe, J.A.P.M.
Tourism is one of the biggest and fastest-growing sectors in the global economy and has significant environmental, cultural, social, and economic effects, both positive and negative. Yet, relatively few studies have addressed the effect of tourism on residents' lives in Anuradhapura as a major touristic destination in Sri Lanka. Anuradhapura ancient city is one of the UNESCO World Heritage Sites and the first kingdom of Sri Lanka, well known for its ruins depicting early Sri Lankan civilization. The main objective of this study is to investigate whether the impact of tourism makes changes on residents’ lives in the ancient city of Anuradhapura. The survey design was quantitative and based on an empirical study. A self-administered questionnaire was used to collect data from the residents of Anuradhapura Ancient city area. A sample of 120 respondents was selected to collect data from the residents. The data was analyzed using SPSS 21 statistical software. Descriptive statistics and Inferential statistics were applied to examine the effect of environmental and socio-cultural impacts caused by tourism on residents’ lives. According to the research findings, environmental pollution, social problems, and congestion & crowding out caused by tourism make significant environmental and sociocultural changes on residents’ lives in Anuradhapura ancient city area. The results showed that tourism creates significant environmental and socio-cultural changes in residents’ lives in Anuradhapura's ancient city area. Further, this study provides elements for long term benchmark monitoring and observation relating to the resources of the tourism sector.
Service Quality Dimensions and Inbound Tourists' Shopping Satisfaction in Sri Lanka
(Faculty of Commerce and Management Studies, University of Kelaniya, 2021) Dassanayake, D.M.C.; Jayasinghe, J.A.P.M.
Shopping is one of the most significant and popular tourist activities. Travellers are looking to buy various items at destinations for consumption and use and as souvenirs of their trips. Tourist shopping activities are enormously important at any destination since they produce additional revenue for the destination's tourism, and this situation is even more critical in international tourism because it can generate foreign revenue for an economy. Service quality and customer satisfaction are predominant concepts in consumer research and are known as highly interrelated. This research also looks into the effect of service quality dimensions on the shopping satisfaction of foreign visitors visiting Sri Lanka, which will eventually help the upliftment of the tourist shopping industry in the country. A structured questionnaire was utilized to gather data from international visitors who had shopping experiences in the country. Data were collected at tourist shopping outlets in Kandy adopting a purposive sampling technique, and the total number of usable responses was 126. The correlation and regression analyses show that the service quality dimensions and shopping satisfaction correlate highly. The service quality aspects of responsiveness and assurance, in particular, have proven statistically significant effects on international visitors' shopping satisfaction. The findings of this research fill the gap of research requirement of service quality and customer satisfaction in inbound tourists' shopping behavior. Moreover, the tourist shopping industry managers would find the results helpful in further developing the quality of the services rendered to the customer.