Browsing by Author "Bandara, J. S."

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    Managing Tourism-Led Development Strategy in Post-war Sri Lanka.
    (Sri Lanka Journal of Business Economics, 2014) Smith, C.; Bandara, J. S.; Liyanaarachchi, Susantha.; Fernando, Sriyantha.
    The Sri Lankan tourism industry has been booming since the end of war in 2009. Considering the key role that tourism can play in post-war economic development, the Sri Lankan government launched a Tourism Development Strategy (TDS). This study has evaluated the feasibility of achieving the targets of the TDS by building a simple tourism demand model and by undertaking a qualitative comparative assessment with a selected tourism booms in a number of war-affected countries. The findings suggest that the TDS targets are achievable provided the country manages to expand supply of tourism related infrastructure (hard as well as soft) in a price competitive manner.